5 thoughts on “What is the development trend of the home appliance industry”
Harriet
——The data and analysis are from the “In -depth Research and Investment Strategic Planning Analysis Report” of the Prospective Industry Research Institute. In the “China Home Appliance Market Report in the first half of 2020”, the retail sales of my country’s home appliance market in the first half of 2020 were 369 billion yuan, a decrease of 14.13%from the same period in 2019. The impact is large. However, with the implementation of policies such as home appliances, new and new, and consumption upgrades, market potential is further tapped, and the market size is expected to be the same as that in 2019. The home appliance industry has entered a mature period. At present, China’s entire home appliance industry has entered a mature period, but unlike other products, the vitality of home appliances is relatively strong, so even if you enter the mature period, but you need to enter the mature period, but you need It takes a long time to enter the decline period and even the product disappear. The current maturity period is mainly due to the almost saturated market, and the major household appliances will compete with each other within a limited market share. From the perspective of specific products, most large households such as refrigerators, air conditioners, and washing machines have entered a mature period, and products such as air purifiers and water purifiers are still in a growing period due to the late start. The amount of domestic electricity production in the first half of 20120 The output of home washing machines from January to June 2020, 32.602 million units, a decrease of 7.2%year-on-year; the output of household refrigerators was 37.593 million units, a year-on-year decrease of 6.9%; The output was 83.12 million units, a decrease of 2.5%year -on -year; the output of the room air regulator was 104.149 million units, a year -on -year decrease of 16.4%. The first half of 20120, the Chinese home appliance market has been significantly impacted by the epidemic. Essence In terms of quarterly, the total retail sales of the home appliance market in the first quarter were 120.4 billion yuan, a year -on -year decrease of 35.8%. The total retail volume in the second quarter was 248.6 billion yuan, which was more than twice the first quarter, a slight increase of 2.64%year -on -year. In terms of monthly, after the home appliance industry experienced the lowest point of retail sales in February, it began to show a monthly growth trend, and reached the highest in June, and the retail sales in June exceeded 100 billion yuan. The retail sales of the home appliance market will rise month by month The appliances representing the company’s revenue all decline The representative company of China ’s home appliance industry -Midea Group, Haier Zhijia and Gree Electric Electric, opened in the first half of 2020 All income encountered a decline. From the perspective of the scale of revenue, Midea Group is ahead of Haier Zhi’s house, and Haier Zhi’s family is ahead of Gree Electric; in terms of operating income decline, Haier Zhi’s family has declined smaller, a decrease of 4%year -on -year, and the decline is the largest year -on -year. It is Gree Electric, which fell 28.21%compared with the same period in 2019. In the first quarter of 2020, Gree Electric’s operating income was 20.396 billion yuan, a year -on -year decrease of 49.7%, and operating income was only half of the same period in 2019. The Xiajia Electronics Plate revenue resumed positive growth 202020 The second quarter of the Xiajia electronic sector has resumed positive growth year -on -year, the growth rate has reached 15.29%. The small home appliances have benefited from the consumption traffic to the online online. Concentrated, and some small home appliance companies account for relatively high online revenue, and the income performance is in the leading position of each sub -sector; the upstream and kitchen appliances sector is relatively backward. From the perspective of the year, it is expected that online consumer traffic will dominate the home appliance consumer market, with online advantage enterprises, and the income performance will continue to lead. At the same time, considering the impact of the post -real estate cycle will further appear, the income scale of the kitchen electronics sector will increase expectations to increase the bottom up of the bottom of the revenue. Essence Analysis of the development trend of the home appliance industry In from a macro perspective, factors such as my country’s economic stable growth, residential disposable income expectations, and increased social security levels will continue to become the driving force for the growth of the home appliance industry. During the “Fourteenth Five -Year Plan” period, the domestic home appliance market will usher in a rapid upgrade of a new round of consumer structure and the comprehensive popularization of the rural market. Smart appliances are constantly becoming the main choice of home appliance consumption. It can be expected that the smart home appliance industry will achieve rapid develop. In addition, the demand for home appliances in the future is mainly relying on update and consumption upgrades, so high -end is the overall general trend of the home appliance market. Home appliance companies need to grasp the changes in user needs, use technological progress to give birth to more home appliances that meet the needs of user needs, and win user stickiness through ensuring the quality of the product and experience.
The future development trend of the home appliance industry The development of the home appliance industry in the next few years will continue to face the increase in upstream costs and the dual pressure of downstream circulation companies. In the face of a serious export situation, the development of the home appliance industry will rely more on the domestic market. With the theme of energy conservation, environmental protection, intelligence, and security, the intensification of global competition and the high profitability of high -end products forced the home appliance industry to increase technology research and development. Independent innovation will become a strategic support point for the development of the home appliance industry. It is expected that the competition in the home appliance market in the next few years will become more intense, and industry growth will continue to stabilize. 1. The export situation of home appliances is severe The technical standards and environmental protection standards revised by 25 countries in the European Union. The exports of more than a dozen types of light industrial products such as equipment caused new barriers, making enterprise development and product exports facing serious challenges. These two instructions include almost all the fields of civil electronics, and this type of product exported to the EU market every year is tens of billions of dollars. Among them, home appliances are mainly based The export cost seriously affects my country’s US $ 31.7 billion home appliance exports to the European Union. Many products that fail to meet the instructions will be excluded from the EU market. Therefore, my country’s home appliance export situation is more serious in 2006. At the same time, my country’s home appliance products have not formed an influential brand on exports. Many of the products exported are still product -produced products. effort. In addition, my country’s home appliances products have not achieved essential breakthroughs in the core technology of the product. They still produce and imitate technology production. The key components still need to be purchased from multinational monopoly enterprises. The export scale is large, but the profitability is not high. These factors make my country’s home appliances good at the export situation, but there are still major development obstacles, and there are greater difficulties in the expansion of the export market. Ip, there are still many factors that affect economic development globally. The rise in the prices of oil and basic raw materials will affect the further rise of the future world economy. The growth rate of the world economy will face moderate adjustments, but it will still maintain a stable growth. These factors will have a large adverse effect on future home appliances exports. Therefore, the growth rate of Chinese home appliances exports may slow down, and the driving force for industry growth will also weaken. 2. The process of urbanization has accelerated the demand support for the growth of the home appliance industry. The increase in urban development has directly promoted the increase in the total consumer demand of residents. In addition, the gradual recovery of the demand for the real estate market and the development of the home improvement market will provide a stable demand expansion foundation for home appliance products. These factors will provide the growth of the home appliance industry. Long -term support. From the perspective of the development of the air -conditioning market in 2005, the home improvement market has become a major helper for the sharp expansion of China’s air -conditioning industry capacity. In the first half of 2010, the total production capacity of my country’s air -conditioning industry exceeded 86 million units, an increase of 23 % compared with last year. Survey data shows that the proportion of air -conditioning for new house decoration for new houses is as high as 36.7. 3. The rural home appliance market will rise since the establishment of the new central government, it has always paid great attention to the issues of agriculture, rural areas, and rural areas. increase. Farmers ‘income has maintained rapid growth for two consecutive years, which has an important role in changing the expectations of farmers’ income and expanding consumption expenditure. At present, the second consumption structure upgraded in rural areas has expanded from coast to more and more inland areas. As the state supports agricultural development and protects the interests of farmers ‘interests, farmers’ income will increase rapidly in the next few years. This has a positive role in promoting the rural consumer market. From the perspective of the consumer structure of rural residents, household appliances will be an important field of consumer expenditure after the increase in farmers’ income. The rural home appliance market will gradually heat up. In the future The market becomes possible to penetrate the market in the third and fourth levels when the market is becoming full of saturation. 4. The technological upgrade trend of home appliances will accelerate The increasingly heating of price competition has promoted the continuous enhancement of technological research and development of home appliance companies, improved the technical content of products and the increasingly upgraded product structure and the competition of enterprises. With capacity and profitability, the technical upgrade trend of the structure of home appliances will continue to accelerate, providing motivation for the industry to maintain stable growth. At the same time, the upgrading of residential consumption structure also requires the home appliance industry to provide more emerging products to meet the market needs. Energy saving, environmental protection, intelligence, and security have become new requirements for consumers on home appliances. Consumption upgrades and the structure upgrade of home appliances will form formed The benign interaction promotes the continuous growth of the home appliance industry with structural upgrading. In the field of electronics, my country will release industrial policies on the digital television industry next year. At present, the ground wireless transmission standards of digital television technology have not yet been determined. System -type standards related to sending and receiving end have been introduced, and product standards will be introduced before the Spring Festival. According to the timetable of the State Administration of Radio, Film and Television, China will launch a digital satellite live broadcast business in 2006 to meet the needs of two -thirds of the nationwide families that cannot see cable TVs. During the “Eleventh Five -Year Plan” period, it will officially promote digital TV ground broadcasting. By 2010, except for the western region, county -level cities across the country have basically completed the transition to digitalization to fully realize digital radio and television. In 2015, simulation TV broadcasts were completely terminated. This fundamental technological change will greatly promote the expansion of new market demand and bring huge business opportunities to the home electronics industry. Therefore, technological progress has become a power source for the growth of the household electronics industry, and the technological upgrade trend of home appliances will be accelerated. It is foreseeable that in the next few years, the use of functions in the use of home appliances, intelligent, networked, and Internet of Things will develop rapid development and rapid development.
Regarding the development trend of the home appliance industry, from the perspective of the general environment, the growth of traditional enterprises in the field of home appliances from “sharing competition in incremental markets” to “predatory competition in the stock market” is facing ceiling for the growth of traditional enterprises and falling into the quagmire in the quagmire. ; The epidemic is more weak in internal demand, the external demand is blocked, coupled with the rising raw materials, the hindrance of industry production activities, and the slowdown of logistics stagnation, the first three quarters of the home appliance market is neglected and the sales volume decreases sharply. The brand that is the first to lay out online channels has become the biggest winner, and more small and medium brands take this as an opportunity to obtain more living space for the spread of the spread of the spread. The home appliance manufacturing in the middle reaches to the core components of the upstream home appliances, and then to the downstream home appliances distribution and retail, the Chinese home appliance industry has established a set of market -oriented operation system for terminal “users -centered” and an inverted mechanism. The vertical integrated industrial layout of “upstream core components whole machine” covering all home appliance categories. The overall, upstream parts are large but not strong, and the gross profit is low; in the middle reaches, the brand value is prominent, and the oligopoly monopoly is the normal state; downstream, the demand space and the consumption upgrade are in the middle and downstream. Industry growth driving force. The digital economy is justified. As a key industry in the rise of “Made in China”, home appliance manufacturing is not only the beneficiary in this wave of waves, but also the “fertile soil” that cultivates the vanguard in the industry. The leading enterprises in the home appliance industry will establish an industrial Internet platform in advance, build a number of smart factories, and form a large -scale customized production model centered on users.
n00:00 / 01: 3870% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it holding up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Now that the development of your industry is increasingly intelligent and scenic development, like Haier’s two brands, the two brands of Haier Zhijia and Sanyi Bird, respectively.
——The data and analysis are from the “In -depth Research and Investment Strategic Planning Analysis Report” of the Prospective Industry Research Institute.
In the “China Home Appliance Market Report in the first half of 2020”, the retail sales of my country’s home appliance market in the first half of 2020 were 369 billion yuan, a decrease of 14.13%from the same period in 2019. The impact is large. However, with the implementation of policies such as home appliances, new and new, and consumption upgrades, market potential is further tapped, and the market size is expected to be the same as that in 2019.
The home appliance industry has entered a mature period.
At present, China’s entire home appliance industry has entered a mature period, but unlike other products, the vitality of home appliances is relatively strong, so even if you enter the mature period, but you need to enter the mature period, but you need It takes a long time to enter the decline period and even the product disappear. The current maturity period is mainly due to the almost saturated market, and the major household appliances will compete with each other within a limited market share. From the perspective of specific products, most large households such as refrigerators, air conditioners, and washing machines have entered a mature period, and products such as air purifiers and water purifiers are still in a growing period due to the late start.
The amount of domestic electricity production in the first half of 20120
The output of home washing machines from January to June 2020, 32.602 million units, a decrease of 7.2%year-on-year; the output of household refrigerators was 37.593 million units, a year-on-year decrease of 6.9%; The output was 83.12 million units, a decrease of 2.5%year -on -year; the output of the room air regulator was 104.149 million units, a year -on -year decrease of 16.4%.
The first half of 20120, the Chinese home appliance market has been significantly impacted by the epidemic. Essence In terms of quarterly, the total retail sales of the home appliance market in the first quarter were 120.4 billion yuan, a year -on -year decrease of 35.8%. The total retail volume in the second quarter was 248.6 billion yuan, which was more than twice the first quarter, a slight increase of 2.64%year -on -year. In terms of monthly, after the home appliance industry experienced the lowest point of retail sales in February, it began to show a monthly growth trend, and reached the highest in June, and the retail sales in June exceeded 100 billion yuan.
The retail sales of the home appliance market will rise month by month
The appliances representing the company’s revenue all decline
The representative company of China ’s home appliance industry -Midea Group, Haier Zhijia and Gree Electric Electric, opened in the first half of 2020 All income encountered a decline. From the perspective of the scale of revenue, Midea Group is ahead of Haier Zhi’s house, and Haier Zhi’s family is ahead of Gree Electric; in terms of operating income decline, Haier Zhi’s family has declined smaller, a decrease of 4%year -on -year, and the decline is the largest year -on -year. It is Gree Electric, which fell 28.21%compared with the same period in 2019. In the first quarter of 2020, Gree Electric’s operating income was 20.396 billion yuan, a year -on -year decrease of 49.7%, and operating income was only half of the same period in 2019.
The Xiajia Electronics Plate revenue resumed positive growth
202020 The second quarter of the Xiajia electronic sector has resumed positive growth year -on -year, the growth rate has reached 15.29%. The small home appliances have benefited from the consumption traffic to the online online. Concentrated, and some small home appliance companies account for relatively high online revenue, and the income performance is in the leading position of each sub -sector; the upstream and kitchen appliances sector is relatively backward. From the perspective of the year, it is expected that online consumer traffic will dominate the home appliance consumer market, with online advantage enterprises, and the income performance will continue to lead. At the same time, considering the impact of the post -real estate cycle will further appear, the income scale of the kitchen electronics sector will increase expectations to increase the bottom up of the bottom of the revenue. Essence
Analysis of the development trend of the home appliance industry
In from a macro perspective, factors such as my country’s economic stable growth, residential disposable income expectations, and increased social security levels will continue to become the driving force for the growth of the home appliance industry. During the “Fourteenth Five -Year Plan” period, the domestic home appliance market will usher in a rapid upgrade of a new round of consumer structure and the comprehensive popularization of the rural market. Smart appliances are constantly becoming the main choice of home appliance consumption. It can be expected that the smart home appliance industry will achieve rapid develop. In addition, the demand for home appliances in the future is mainly relying on update and consumption upgrades, so high -end is the overall general trend of the home appliance market. Home appliance companies need to grasp the changes in user needs, use technological progress to give birth to more home appliances that meet the needs of user needs, and win user stickiness through ensuring the quality of the product and experience.
The future development trend of the home appliance industry
The development of the home appliance industry in the next few years will continue to face the increase in upstream costs and the dual pressure of downstream circulation companies. In the face of a serious export situation, the development of the home appliance industry will rely more on the domestic market. With the theme of energy conservation, environmental protection, intelligence, and security, the intensification of global competition and the high profitability of high -end products forced the home appliance industry to increase technology research and development. Independent innovation will become a strategic support point for the development of the home appliance industry. It is expected that the competition in the home appliance market in the next few years will become more intense, and industry growth will continue to stabilize.
1. The export situation of home appliances is severe
The technical standards and environmental protection standards revised by 25 countries in the European Union. The exports of more than a dozen types of light industrial products such as equipment caused new barriers, making enterprise development and product exports facing serious challenges. These two instructions include almost all the fields of civil electronics, and this type of product exported to the EU market every year is tens of billions of dollars. Among them, home appliances are mainly based The export cost seriously affects my country’s US $ 31.7 billion home appliance exports to the European Union. Many products that fail to meet the instructions will be excluded from the EU market. Therefore, my country’s home appliance export situation is more serious in 2006.
At the same time, my country’s home appliance products have not formed an influential brand on exports. Many of the products exported are still product -produced products. effort. In addition, my country’s home appliances products have not achieved essential breakthroughs in the core technology of the product. They still produce and imitate technology production. The key components still need to be purchased from multinational monopoly enterprises. The export scale is large, but the profitability is not high. These factors make my country’s home appliances good at the export situation, but there are still major development obstacles, and there are greater difficulties in the expansion of the export market.
Ip, there are still many factors that affect economic development globally. The rise in the prices of oil and basic raw materials will affect the further rise of the future world economy. The growth rate of the world economy will face moderate adjustments, but it will still maintain a stable growth. These factors will have a large adverse effect on future home appliances exports. Therefore, the growth rate of Chinese home appliances exports may slow down, and the driving force for industry growth will also weaken.
2. The process of urbanization has accelerated the demand support for the growth of the home appliance industry. The increase in urban development has directly promoted the increase in the total consumer demand of residents. In addition, the gradual recovery of the demand for the real estate market and the development of the home improvement market will provide a stable demand expansion foundation for home appliance products. These factors will provide the growth of the home appliance industry. Long -term support. From the perspective of the development of the air -conditioning market in 2005, the home improvement market has become a major helper for the sharp expansion of China’s air -conditioning industry capacity. In the first half of 2010, the total production capacity of my country’s air -conditioning industry exceeded 86 million units, an increase of 23 % compared with last year. Survey data shows that the proportion of air -conditioning for new house decoration for new houses is as high as 36.7.
3. The rural home appliance market will rise
since the establishment of the new central government, it has always paid great attention to the issues of agriculture, rural areas, and rural areas. increase. Farmers ‘income has maintained rapid growth for two consecutive years, which has an important role in changing the expectations of farmers’ income and expanding consumption expenditure. At present, the second consumption structure upgraded in rural areas has expanded from coast to more and more inland areas. As the state supports agricultural development and protects the interests of farmers ‘interests, farmers’ income will increase rapidly in the next few years. This has a positive role in promoting the rural consumer market. From the perspective of the consumer structure of rural residents, household appliances will be an important field of consumer expenditure after the increase in farmers’ income. The rural home appliance market will gradually heat up. In the future The market becomes possible to penetrate the market in the third and fourth levels when the market is becoming full of saturation.
4. The technological upgrade trend of home appliances will accelerate
The increasingly heating of price competition has promoted the continuous enhancement of technological research and development of home appliance companies, improved the technical content of products and the increasingly upgraded product structure and the competition of enterprises. With capacity and profitability, the technical upgrade trend of the structure of home appliances will continue to accelerate, providing motivation for the industry to maintain stable growth. At the same time, the upgrading of residential consumption structure also requires the home appliance industry to provide more emerging products to meet the market needs. Energy saving, environmental protection, intelligence, and security have become new requirements for consumers on home appliances. Consumption upgrades and the structure upgrade of home appliances will form formed The benign interaction promotes the continuous growth of the home appliance industry with structural upgrading.
In the field of electronics, my country will release industrial policies on the digital television industry next year. At present, the ground wireless transmission standards of digital television technology have not yet been determined. System -type standards related to sending and receiving end have been introduced, and product standards will be introduced before the Spring Festival. According to the timetable of the State Administration of Radio, Film and Television, China will launch a digital satellite live broadcast business in 2006 to meet the needs of two -thirds of the nationwide families that cannot see cable TVs. During the “Eleventh Five -Year Plan” period, it will officially promote digital TV ground broadcasting. By 2010, except for the western region, county -level cities across the country have basically completed the transition to digitalization to fully realize digital radio and television. In 2015, simulation TV broadcasts were completely terminated. This fundamental technological change will greatly promote the expansion of new market demand and bring huge business opportunities to the home electronics industry. Therefore, technological progress has become a power source for the growth of the household electronics industry, and the technological upgrade trend of home appliances will be accelerated. It is foreseeable that in the next few years, the use of functions in the use of home appliances, intelligent, networked, and Internet of Things will develop rapid development and rapid development.
Regarding the development trend of the home appliance industry, from the perspective of the general environment, the growth of traditional enterprises in the field of home appliances from “sharing competition in incremental markets” to “predatory competition in the stock market” is facing ceiling for the growth of traditional enterprises and falling into the quagmire in the quagmire. ; The epidemic is more weak in internal demand, the external demand is blocked, coupled with the rising raw materials, the hindrance of industry production activities, and the slowdown of logistics stagnation, the first three quarters of the home appliance market is neglected and the sales volume decreases sharply.
The brand that is the first to lay out online channels has become the biggest winner, and more small and medium brands take this as an opportunity to obtain more living space for the spread of the spread of the spread.
The home appliance manufacturing in the middle reaches to the core components of the upstream home appliances, and then to the downstream home appliances distribution and retail, the Chinese home appliance industry has established a set of market -oriented operation system for terminal “users -centered” and an inverted mechanism. The vertical integrated industrial layout of “upstream core components whole machine” covering all home appliance categories.
The overall, upstream parts are large but not strong, and the gross profit is low; in the middle reaches, the brand value is prominent, and the oligopoly monopoly is the normal state; downstream, the demand space and the consumption upgrade are in the middle and downstream. Industry growth driving force.
The digital economy is justified. As a key industry in the rise of “Made in China”, home appliance manufacturing is not only the beneficiary in this wave of waves, but also the “fertile soil” that cultivates the vanguard in the industry. The leading enterprises in the home appliance industry will establish an industrial Internet platform in advance, build a number of smart factories, and form a large -scale customized production model centered on users.
n00:00 / 01: 3870% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it holding up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Now that the development of your industry is increasingly intelligent and scenic development, like Haier’s two brands, the two brands of Haier Zhijia and Sanyi Bird, respectively.