The fast -moving consumer industry refers to the commodity sales industry with high consumption frequency, short use of time, and a wide range of consumer groups, and high requirements for consumption convenience. There are many types of sales channels in the fast -moving industry, and various channels such as traditional formats and emerging formats coexist. The concentration of the fast -moving industry has gradually increased, and competition has increased. Fast Moving Consumer Goods (FMCG) refers to consumer goods with a shorter service life and a faster consumption speed. A new name is PMCG (PACKAGED MASS Goods). As the name suggests, the product is packaged into a small unit for sales, which focuses on the impact of packaging, branding and popularization on this category. Extension information: Classification of Fast Consumption:
. The personal care industry, with oral care, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaved supplies It is composed of industries; . The home care industry, fabric cleaning products based on laundry soap and synthetic cleaner, as well as disk utensil cleaner, floor cleaner, air fresh agent, killing agent, killing, killing, killing, killing Family cleaner and other industries such as insects, mosquito repellent and wearants; . The brand packaging food and beverages industry, consisting of healthy beverages, soft beverages, baked products, chocolate, ice cream, coffee, meat vegetables Fruit processing products, dairy products, bottled water, and brand rice noodles and other industries; . The tobacco and alcohol industry. Reference materials: fast consumer goods Baidu Encyclopedia
The fast -moving consumer industry refers to the commodity sales industry with high consumption frequency, short use of time, and a wide range of consumer groups, and high requirements for consumption convenience. There are many types of sales channels in the fast -moving industry, and various channels such as traditional formats and emerging formats coexist. The concentration of the fast -moving industry has gradually increased, and competition has increased.
Fast Moving Consumer Goods (FMCG) refers to consumer goods with a shorter service life and a faster consumption speed. A new name is PMCG (PACKAGED MASS Goods). As the name suggests, the product is packaged into a small unit for sales, which focuses on the impact of packaging, branding and popularization on this category.
Extension information: Classification of Fast Consumption:
. The personal care industry, with oral care, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaved supplies It is composed of industries;
. The home care industry, fabric cleaning products based on laundry soap and synthetic cleaner, as well as disk utensil cleaner, floor cleaner, air fresh agent, killing agent, killing, killing, killing, killing Family cleaner and other industries such as insects, mosquito repellent and wearants;
. The brand packaging food and beverages industry, consisting of healthy beverages, soft beverages, baked products, chocolate, ice cream, coffee, meat vegetables Fruit processing products, dairy products, bottled water, and brand rice noodles and other industries;
. The tobacco and alcohol industry.
Reference materials: fast consumer goods Baidu Encyclopedia