1 thought on “Marketing plan for education industry”
Homer
1. Grasp the industry’s marketing nodes: January to March: winter vacation marketing (1.10-2.15), after the art candidate recruits, the opening season marketing period (2.15-3.15); 4- May: extracurricular counseling, combined Before the middle school entrance examination, it needs to be promoted at 20-30 days in advance; 6- September: Summer vacation marketing period (7.28-20) is long vacation. 9.10) Repeat the college entrance examination into the peak period; 10-December: extracurricular counseling, preheating for the winter vacation marketing period. 2. The characteristics of decision -making group: women account for 62%, over 30 years old, low academic qualifications; there are many education methods, I do n’t know how to choose; do not have time to accompany the child, lack of patience and carelessness; children’s grades are difficult; communicate with children; communicate with children; Difficulty, I don’t know how to help children. 3. Pay attention to the people’s decision-making group: 90 % of their parents are biased towards small and medium-sized classes (6-15 people); junior high school parents are biased towards 16-30 people; During the classroom “counseling class, consumers pay more attention to the teachers of the counseling agency; when choosing a tutor/winter and summer vacation class, the region becomes the primary consideration; when choosing one -on -one training, the price is the most important consideration; When sprinting before the test, pay more attention to the reputation of the institution. based on the understanding of business and the audience, what operations and maintenance methods can help the education industry to achieve user acquisition, retention and transformation? After the operation of actual customer case operation, we summarized the educational industry methodology -four -dimensional farming. The first dimension: the industry’s deep cultivation -extension category, expand the category business that can be done by upstream and downstream customers, such as: the college entrance examination, the guidance of the college entrance examination, the higher vocational recruitment, the investment of investment, and the adult education. The second -dimensional degree: account deep cultivation -fine run, do a good job of “doing investment and transfer”. “Do”: There is no “doing”, customer analysis, and understanding the industry; “voting”: “vote” what it is good, optimize the CTR, and improve the CVR; ; “Turn”: Nine “turn” achievements, operate traffic, reduce costs. The third dimension: Deep plowing of traffic -multi -account, improved traffic competition capabilities, one household opens more, and breaks down the budget. The fourth dimension: service deep cultivation -heavy experience, service upgrade, enhance customer stickiness.
1. Grasp the industry’s marketing nodes: January to March: winter vacation marketing (1.10-2.15), after the art candidate recruits, the opening season marketing period (2.15-3.15);
4- May: extracurricular counseling, combined Before the middle school entrance examination, it needs to be promoted at 20-30 days in advance;
6- September: Summer vacation marketing period (7.28-20) is long vacation. 9.10) Repeat the college entrance examination into the peak period;
10-December: extracurricular counseling, preheating for the winter vacation marketing period.
2. The characteristics of decision -making group: women account for 62%, over 30 years old, low academic qualifications; there are many education methods, I do n’t know how to choose; do not have time to accompany the child, lack of patience and carelessness; children’s grades are difficult; communicate with children; communicate with children; Difficulty, I don’t know how to help children.
3. Pay attention to the people’s decision-making group: 90 % of their parents are biased towards small and medium-sized classes (6-15 people); junior high school parents are biased towards 16-30 people; During the classroom “counseling class, consumers pay more attention to the teachers of the counseling agency; when choosing a tutor/winter and summer vacation class, the region becomes the primary consideration; when choosing one -on -one training, the price is the most important consideration; When sprinting before the test, pay more attention to the reputation of the institution.
based on the understanding of business and the audience, what operations and maintenance methods can help the education industry to achieve user acquisition, retention and transformation? After the operation of actual customer case operation, we summarized the educational industry methodology -four -dimensional farming.
The first dimension: the industry’s deep cultivation -extension category, expand the category business that can be done by upstream and downstream customers, such as: the college entrance examination, the guidance of the college entrance examination, the higher vocational recruitment, the investment of investment, and the adult education.
The second -dimensional degree: account deep cultivation -fine run, do a good job of “doing investment and transfer”. “Do”: There is no “doing”, customer analysis, and understanding the industry; “voting”: “vote” what it is good, optimize the CTR, and improve the CVR; ; “Turn”: Nine “turn” achievements, operate traffic, reduce costs.
The third dimension: Deep plowing of traffic -multi -account, improved traffic competition capabilities, one household opens more, and breaks down the budget.
The fourth dimension: service deep cultivation -heavy experience, service upgrade, enhance customer stickiness.