How can the SMS copywriting of the hardware manufacturer be written to attract customers during the promotional activity?

I. The news of finding soft text is head

The so -called news is from the head, which refers to objective facts as the basis or opportunity of news communication. To put it bluntly, it refers to the reason why the news is edited and published. If you want to write a soft text like a news, you must first find the news for the content you wrote for you. For example, the products, services, and companies you promoted have particularly major events or breakthrough progress, which constitutes the reason why you report you, and you have news.

. Write a soft text with timeliness

The important symbol of the news is timeliness. To write soft text like news, it is necessary to give soft text timeliness. A soft text is time -effective, which will not only be like news, but also cause a pressure that is not in use or late for editing, increasing the probability of editing adoption. However, the general product promotion is a bland introduction about product functions and interests. How can we have timeliness? An important way is to set up a soft text event to set an just event or story, and give the soft text timeliness through the character description, event description or event review. Among them, combining the content you want to promote can reach the desired communication effect.

. Add news elements to soft text

It you can write events or write stories to make soft texts more like news. For example, you can write a romantic love story or a cosmetic event to make the protagonist in contact with cosmetics. Writing events or stories, the six major elements of time, place, character, (incident), the cause of the cause, the cause, and the results of the results make the soft text more like news. You also have to attract stories or events. You can work hard from two aspects. One is the novelty and twists and turns of the incident. No one wants to see the stories. describe. Pay attention here, although your story is edited, it must be reasonable and kind, don’t talk nonsense, let alone say some conscience.

. Article architecture that pays attention to soft text

It using news structure to write soft text is another method. In the format, it can be written in accordance with the news -like structure, that is, five parts: title, indicator, body, subject, background, and conclusion. This way of writing is not only willing to accept news editors, but also easily accepted by readers. If your writing skills are not very high, it is generally written in the form of an inverted pyramid, that is, the most important and attractive part is written on the title and the introduction. The advantage is that many people have the habit of reading the title and Introduction and then deciding whether to read down. You can first ensure that the most important information is passed to the reader.

. The implantation of business content should be clever

In addition to the soft text written for the link, most of the soft texts must be made in business propaganda, so how to organically integrate the business content organic integration In the soft text, do you publicize it without revealing? Pay attention to the following points here.

It is the brand or most important propaganda in the news title and lecture. Do not list the product functions and characteristics. And a certain suspense should be set in the title or Introduction to attract readers to read down.

It is to place the most important keywords in the title or Introduction, because the soft text you write also wants to be included in the search engine and searched by the reader, and the search engine is included in the title of the article and In this part of the text, the keywords are placed here, and the reader will find it once it searches.

three is to write the product’s interests concisely in the theme and conclusion. This part is also important.

It is to put secondary propaganda content such as product efficacy and performance in the background material. The so -called news background information is related to the text and auxiliary reading, but even here you should not use advertising Writing in the tone, editors and readers will be annoying at first glance. You have to introduce the special features of the product with the tone of writing popular science articles. In order to facilitate readers to read and understand, the editor will retain this paragraph to you.