5 thoughts on “How can copywriting be attractive? Who can help me, what skills do soft text need?”
Bradley
What is a soft text? Popular speaking is to write a soft manuscript according to the relevant needs of the company, implant the company’s products or information, and finally spread through major media to achieve the purpose of corporate brand promotion and product sales. Soft text, replacement, self -service release services. The soft text promotion is a more common marketing method in online marketing. The reason why it is highly respected is mainly because of the decline in the effect of hard advertising and the rise in TV media. Low. Therefore, under the conditions of insufficient funds, many companies are more willing to choose the way of promotion of soft texts. Jin Sui Pushuo organizes some common types of marketing soft text:
1, knowledge type soft text as the name suggests Knowledge -based soft articles are mainly biased towards knowledge science, and the content of the content to be expressed at the same time is shared at the same time as knowledge sharing. For example, when we write a history of a certain enterprise, we can bring some more advantageous technical languages in the technical architecture and open process. But remember that the language is jealous and difficult to understand. I suggest that you look at the relevant news to increase the knowledge reserve, so that you will not be afraid to write it. 2, empirical soft text This type of article is mainly by introducing the readers to the process of something. generally “how I get from XX to XX”, and can start from a representative figure in a certain industry. By describing the process of entrepreneurial growth of the character, some relevant experiences are taught. In the article, Properly incorporate product information, such an advertising method will not make people disgusted. On the contrary, it will make people feel that they have discovered any secrets. 3, entertainment soft text entertainment articles can refer to various joke encyclopedia, or some more popular paragraphs, you can extract some good elements from it, combined with your own products, such soft texts, such soft texts Even more happy to accept. 4, controversial soft text often controversial topics can attract the attention of users, such as “Is the house that you buy now in the 90s?” The exposure and attention obtained by the article are very high. So when writing soft text, you can try this type of articles to learn to add some controversial topics and increase attention. 5, emotional soft text Emotional is an important medium of advertising. The emotional expression of soft texts is that the information is large and targeted. Of course, it can be interlinked. The biggest feature of emotion is that it is easy to move people, easy to enter the heart of consumers, and the appropriate implantation of the article will not be so obtrusive. On the contrary, it will also make readers have a specific feeling. 6, story type soft text people like to listen to stories, the “complex” of “story” is always keen on people. This articles can describe what happened in true, or the story that looks real, brings it into the theme you want to express, and in the article, it is very casual and not obviously promoted. Will discover. This textability will be relatively high, and acceptance will be easier. In short, different types of soft texts should be determined according to their own situation. Information implantation must pay attention to methods and methods, and learn to guide users to achieve the purpose and effect of our expectations. So the soft text must be readable, and the user has a strong interest. This is successful. Finally, you must find a partner. You can choose Jin Sui Pi, write, publish, and self -service publishing.
The soft text I know is inserting ads. The reason why it is called a soft text is that the writer’s integrated advertisement to publish in related articles. This fusion is a flexible, seamless, and integrated integration. Style, not tough implantation. In the soft text, aside from the content of the advertising, the original article is a complete article; if you join the advertising content, the reader will not feel that the soft article is made of an article and an advertisement, and it will only feel an article. Reading soft texts, readers do not feel the existence of advertising. It seems that the content related to advertising is an essential part of the article. Jin Sui Pan provides soft text, replacement, and self -service publishing services.
According to the characteristics of the soft text, in writing, it is required to achieve the method of “shaped the gods” and “sneak into the night with the wind, and moisturize the silence.” A regard “the shape of the gods is not scattered”, that is, the soft text must be different from the advertisement, the form of scattered, that is, in the appearance of the soft text, it should not be too much like advertising. If you do not scatter, the soft text is logically inward, and the non -advertising content should be closely related to the advertising content. ical “dive into the night with the wind, the moisturizes is silent”, or the full text of the advertising content, non -advertising content, and soft text in the soft text should be closely linked, inseparable, is an organic whole. In my own knowledge, I provide three soft text writing methods for reference. The first elements of the writing content, such as time, place, characters, events, etc., and determine the elements such as the location, expression method, and text of the full text in the full text, and then make it in one go. This writing method has higher requirements for writing skills and good expression effects. The advertising elements are actually integrated in the full text. In this case, the full text of the soft text is a beautiful advertisement, but most readers can see it. This is an advertisement. The most important method is to highlight the advertising elements comprehensively and detailed. It is to comprehensively consider the writing framework of non -advertising content before writing, and then consider how to implant advertising content at the end of the non -advertising content. When writing, you also complete the writing of non -advertising content first, and then continue to write a paragraph of advertising content at the end of the non -advertising content. In this case, the non -advertising content in front is just paved. Advertising content; but just prominent, the content of the advertisement is not spread all over the text. The advertising content is a element of the full text of the soft text, but it is just emphasized at the end. This writing method does not have high requirements for writing skills, and the expression effect is average. It is to consider non -advertising content writing when writing, and then leave a sentence or a word for advertising content only, and then write a full text. After the full text is completed, the author only needs to replace the content of the advertisement in the full text. This expression method has low requirements for writing skills and poor expression effects.
n00:00 / 00: 5970% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
n00:00 / 04: 5370% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Soft text, English, is compared to hard advertising, refers to the “text advertisement” written by the company’s market planner or the copywriter of an advertising company. Compared with hard advertisements, the reason why soft text is called soft text. To promote soft text to find Jin Sui Pu, the subtlety is a “soft” word, which allows users to not be promoted by mandatory advertising. Advertising promotion effect.
What is a soft text? Popular speaking is to write a soft manuscript according to the relevant needs of the company, implant the company’s products or information, and finally spread through major media to achieve the purpose of corporate brand promotion and product sales. Soft text, replacement, self -service release services.
The soft text promotion is a more common marketing method in online marketing. The reason why it is highly respected is mainly because of the decline in the effect of hard advertising and the rise in TV media. Low.
Therefore, under the conditions of insufficient funds, many companies are more willing to choose the way of promotion of soft texts. Jin Sui Pushuo organizes some common types of marketing soft text:
1, knowledge type soft text
as the name suggests Knowledge -based soft articles are mainly biased towards knowledge science, and the content of the content to be expressed at the same time is shared at the same time as knowledge sharing.
For example, when we write a history of a certain enterprise, we can bring some more advantageous technical languages in the technical architecture and open process.
But remember that the language is jealous and difficult to understand. I suggest that you look at the relevant news to increase the knowledge reserve, so that you will not be afraid to write it.
2, empirical soft text
This type of article is mainly by introducing the readers to the process of something.
generally “how I get from XX to XX”, and can start from a representative figure in a certain industry. By describing the process of entrepreneurial growth of the character, some relevant experiences are taught. In the article, Properly incorporate product information, such an advertising method will not make people disgusted. On the contrary, it will make people feel that they have discovered any secrets.
3, entertainment soft text
entertainment articles can refer to various joke encyclopedia, or some more popular paragraphs, you can extract some good elements from it, combined with your own products, such soft texts, such soft texts Even more happy to accept.
4, controversial soft text
often controversial topics can attract the attention of users, such as “Is the house that you buy now in the 90s?” The exposure and attention obtained by the article are very high.
So when writing soft text, you can try this type of articles to learn to add some controversial topics and increase attention.
5, emotional soft text
Emotional is an important medium of advertising. The emotional expression of soft texts is that the information is large and targeted. Of course, it can be interlinked.
The biggest feature of emotion is that it is easy to move people, easy to enter the heart of consumers, and the appropriate implantation of the article will not be so obtrusive. On the contrary, it will also make readers have a specific feeling.
6, story type soft text
people like to listen to stories, the “complex” of “story” is always keen on people.
This articles can describe what happened in true, or the story that looks real, brings it into the theme you want to express, and in the article, it is very casual and not obviously promoted. Will discover.
This textability will be relatively high, and acceptance will be easier.
In short, different types of soft texts should be determined according to their own situation. Information implantation must pay attention to methods and methods, and learn to guide users to achieve the purpose and effect of our expectations.
So the soft text must be readable, and the user has a strong interest. This is successful. Finally, you must find a partner. You can choose Jin Sui Pi, write, publish, and self -service publishing.
The soft text I know is inserting ads. The reason why it is called a soft text is that the writer’s integrated advertisement to publish in related articles. This fusion is a flexible, seamless, and integrated integration. Style, not tough implantation. In the soft text, aside from the content of the advertising, the original article is a complete article; if you join the advertising content, the reader will not feel that the soft article is made of an article and an advertisement, and it will only feel an article. Reading soft texts, readers do not feel the existence of advertising. It seems that the content related to advertising is an essential part of the article. Jin Sui Pan provides soft text, replacement, and self -service publishing services.
According to the characteristics of the soft text, in writing, it is required to achieve the method of “shaped the gods” and “sneak into the night with the wind, and moisturize the silence.”
A regard “the shape of the gods is not scattered”, that is, the soft text must be different from the advertisement, the form of scattered, that is, in the appearance of the soft text, it should not be too much like advertising. If you do not scatter, the soft text is logically inward, and the non -advertising content should be closely related to the advertising content.
ical “dive into the night with the wind, the moisturizes is silent”, or the full text of the advertising content, non -advertising content, and soft text in the soft text should be closely linked, inseparable, is an organic whole.
In my own knowledge, I provide three soft text writing methods for reference.
The first elements of the writing content, such as time, place, characters, events, etc., and determine the elements such as the location, expression method, and text of the full text in the full text, and then make it in one go. This writing method has higher requirements for writing skills and good expression effects. The advertising elements are actually integrated in the full text. In this case, the full text of the soft text is a beautiful advertisement, but most readers can see it. This is an advertisement. The most important method is to highlight the advertising elements comprehensively and detailed.
It is to comprehensively consider the writing framework of non -advertising content before writing, and then consider how to implant advertising content at the end of the non -advertising content. When writing, you also complete the writing of non -advertising content first, and then continue to write a paragraph of advertising content at the end of the non -advertising content. In this case, the non -advertising content in front is just paved. Advertising content; but just prominent, the content of the advertisement is not spread all over the text. The advertising content is a element of the full text of the soft text, but it is just emphasized at the end. This writing method does not have high requirements for writing skills, and the expression effect is average.
It is to consider non -advertising content writing when writing, and then leave a sentence or a word for advertising content only, and then write a full text. After the full text is completed, the author only needs to replace the content of the advertisement in the full text. This expression method has low requirements for writing skills and poor expression effects.
n00:00 / 00: 5970% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
n00:00 / 04: 5370% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Soft text, English, is compared to hard advertising, refers to the “text advertisement” written by the company’s market planner or the copywriter of an advertising company. Compared with hard advertisements, the reason why soft text is called soft text. To promote soft text to find Jin Sui Pu, the subtlety is a “soft” word, which allows users to not be promoted by mandatory advertising. Advertising promotion effect.