K12 education is the English abbreviation of Through Twelfth Grade. It is a special educational term. It is an abbreviation for preschool education to high school education. It is now generally used to refer to basic education. K12 has a lot of development space, and parents have a strong willingness to pay. Although the demographic dividend has decreased, the willingness to pay has increased, and the K12 education market has huge room for development. k12 refers to education from kindergarten to the twelfth grade, usually refers to the education of children from 5-6 to 17-18 years old. These two are two free education in the United States, Australia and the United Kingdom, and Canada. grade. K12 is a collective name for basic education internationally. K12 is mainly adopted by North American countries such as the United States and Canada. k12 has a lot of development space, and parents have a strong willingness to pay. Although the demographic dividend has decreased, the willingness to pay has increased, and the K12 education market has huge room for development. At present, the K12 education market in my country is still mainly based on the trial promotion as the result orientation, and its fierce competition has cultivated parental education investment concepts. As a consumer decision maker, parents have relatively low sensitivity to the price of education services and pursue more high -quality education services. Therefore, part of the K12 education market depends on the size of the students in the future, and the other part depends on the level of consumption in their consumption. k12 education and other education differences mainly include the following aspects: 1, different meanings: K12 education is usually free education from kindergartens used by some countries to 12th grade. Other education usually refers to campus education. 2, different education platforms: K12 education has teaching institutions, as well as platforms that provide teaching software and technology for education institutions. Other education usually has education in schools, families, society, and self. 3. Education time span is different: K12 education time span is smaller than other education.
K12 refers to the basic education stage of primary and secondary schools for 12 years in China in 6 years in primary schools, 3 years in junior high school, and 3 years in high school. From the perspective of the audience, K12 education is mainly facing two types of students and parents. Among them, the parent team of K12 education has changed from 60s to the post -70s. K12 education, as a basic education, belongs to compulsory education in my country. Therefore, education in the school (within the system) is borne by the government. The growth of education investment is a key driving force for the growth of the scale of the education market in the school.
k12 education characteristics:
k12 education industry development has four characteristics: large, competitive fever, separation, and continuity.
The number of students in ordinary high schools, junior high schools, and primary schools is huge, high -quality education resources are limited, and primary and secondary school students are facing greater pressure on education. The grabbing of high -quality educational resources has led parents to find suitable off -campus training for children to enhance competitiveness for children. The development space of the K12 education industry is huge.
k12 market has a high degree of decentralization characteristics, and due to the differences in the selection of examinations, propositions, textbooks, and teachers in different regions, standardization expansion is difficult. However, the entry threshold is relatively low, and the cash flow in the prepaid model is good, making the training institutions highly disperse and competitive.
The outstanding educational consumption is that the selectioner is separated from consumers -parent choice, child consumption. This has led to the industry that attaches great importance to the results and the high information is asymmetric. Parents blindly pay attention to the improvement of results to determine consumer choices, and ignore the impact of process accumulation and family education and education subjects on the results.
This span and content connectivity make it have a long -term continuity. The K12 agency has the opportunity to provide long -term services to a single customer, which is conducive to reducing market costs. In addition, primary and secondary schools are relatively fixed semester, and the seasonality is relatively stable.
The is called reading. It specializes in the field of children’s education for 15 years and a total of 110 million users. It is a well -known domestic education institution in China. It currently has four curriculum categories called reading lessons, calling thinking classes, calling theme courses, and called Yizhitang.
K12 education is the English abbreviation of Through Twelfth Grade. It is a special educational term. It is an abbreviation for preschool education to high school education. It is now generally used to refer to basic education. K12 has a lot of development space, and parents have a strong willingness to pay. Although the demographic dividend has decreased, the willingness to pay has increased, and the K12 education market has huge room for development.
k12 refers to education from kindergarten to the twelfth grade, usually refers to the education of children from 5-6 to 17-18 years old. These two are two free education in the United States, Australia and the United Kingdom, and Canada. grade. K12 is a collective name for basic education internationally. K12 is mainly adopted by North American countries such as the United States and Canada.
k12 has a lot of development space, and parents have a strong willingness to pay. Although the demographic dividend has decreased, the willingness to pay has increased, and the K12 education market has huge room for development. At present, the K12 education market in my country is still mainly based on the trial promotion as the result orientation, and its fierce competition has cultivated parental education investment concepts. As a consumer decision maker, parents have relatively low sensitivity to the price of education services and pursue more high -quality education services. Therefore, part of the K12 education market depends on the size of the students in the future, and the other part depends on the level of consumption in their consumption.
k12 education and other education differences mainly include the following aspects:
1, different meanings: K12 education is usually free education from kindergartens used by some countries to 12th grade. Other education usually refers to campus education.
2, different education platforms: K12 education has teaching institutions, as well as platforms that provide teaching software and technology for education institutions. Other education usually has education in schools, families, society, and self.
3. Education time span is different: K12 education time span is smaller than other education.
K12 refers to the basic education stage of primary and secondary schools for 12 years in China in 6 years in primary schools, 3 years in junior high school, and 3 years in high school. From the perspective of the audience, K12 education is mainly facing two types of students and parents. Among them, the parent team of K12 education has changed from 60s to the post -70s. K12 education, as a basic education, belongs to compulsory education in my country. Therefore, education in the school (within the system) is borne by the government. The growth of education investment is a key driving force for the growth of the scale of the education market in the school.
k12 education characteristics:
k12 education industry development has four characteristics: large, competitive fever, separation, and continuity.
The number of students in ordinary high schools, junior high schools, and primary schools is huge, high -quality education resources are limited, and primary and secondary school students are facing greater pressure on education. The grabbing of high -quality educational resources has led parents to find suitable off -campus training for children to enhance competitiveness for children. The development space of the K12 education industry is huge.
k12 market has a high degree of decentralization characteristics, and due to the differences in the selection of examinations, propositions, textbooks, and teachers in different regions, standardization expansion is difficult. However, the entry threshold is relatively low, and the cash flow in the prepaid model is good, making the training institutions highly disperse and competitive.
The outstanding educational consumption is that the selectioner is separated from consumers -parent choice, child consumption. This has led to the industry that attaches great importance to the results and the high information is asymmetric. Parents blindly pay attention to the improvement of results to determine consumer choices, and ignore the impact of process accumulation and family education and education subjects on the results.
This span and content connectivity make it have a long -term continuity. The K12 agency has the opportunity to provide long -term services to a single customer, which is conducive to reducing market costs. In addition, primary and secondary schools are relatively fixed semester, and the seasonality is relatively stable.
The is called reading. It specializes in the field of children’s education for 15 years and a total of 110 million users. It is a well -known domestic education institution in China. It currently has four curriculum categories called reading lessons, calling thinking classes, calling theme courses, and called Yizhitang.