The operating a homestay or inn, it looks very important from the beginning. n The small accommodation forms such as inn and homestays have risen in the past two years with a rapid trend. More and more people accept and like this accommodation form, or the way of travel. Inn and homestays have begun to play a pivotal role in the tourism industry system, and have become more and more choices for people to invest and lifestyle.
of course, with the development of the industry, the risk of the inn and homestay as an investment product is also increasing. On the one hand Reality issues. Therefore, it is very important to operate a homestay or inn, from the beginning, location, policy risk assessment, design style positioning, scale, customer positioning, marketing, service … Incidentally.
I we will cut in today from the site selection, start with the objective conditions of the site selection, consider several key elements that affect the success of the inn and homestay, and then integrate this element to the country to analyze Summarize the hot investment blocks of the current and future inns and homestays, and analyze the advantages and disadvantages of each block, and give it to Kenzhong.
Since the inn and homestay are very new formats in the mainland itself; so we cannot achieve a precise analysis of digitalization, we just want to use this introduction to make friends interested in the inn and breakfast in mainland China in mainland China There is a macro understanding of development, and when considering entering, we can have corresponding reference standards to reduce investment risks due to information asymmetry.
The following is the ten reference items on the location of the inn and breakfast selection. The climate
Then homestay products pointed to the vacation, climate is an important condition, and among all conditions, the most stable element will not change drastic changes in the long period of time. The pleasant temperature of the year, the moderate light and precipitation, and the extreme weather in the long period of time will not occur. It is a prerequisite for passing. For example, most areas in northern China belong to the monsoon climate, hot summer, cold in winter, and the Qinghai -Tibet Plateau area. The natural conditions are relatively harsh, and the date suitable for business is relatively limited. It is difficult to form a national large -scale inn.
The traffic is general
I. As an industry that requires consumers to reach consumption, the convenience of consumers to reach is particularly important factor. The distance from the market determines the scale of the potential customer group investing in the inn and breakfast. With the improvement of various transportation networks in China, especially the advancement of high -speed rail and airport construction, the time distance has become a reference item that is also important to consumers as the physical distance.
The ecological environment
Because the inn and breakfast belongs to the category of leisure tourism, most of the consumer groups come from cities. In a certain sense, they are a conversion of daily life; therefore, they are a conversion; therefore The good or bad ecological environment in the area where the area is located is an important reference item for customers to choose. The air and water are clean; there is no destruction of the surrounding environment, there are too many violations and buildings, and maintaining a original ecology is the most ideal situation.
The unique landscape of the area
Then homestay is actually the integration point for tourists to travel. The choice of the inn is actually comprehensive demands for travel vacations. In other words, the source of a regional homestay inn, a large piece of support for travel vacation accommodation groups. Therefore, the uniqueness of the area of the area is particularly important, and the uniqueness of the landscape means the customer base traffic. If there is a 5A scenic spot or a world -relic point in the area where it is located, the corresponding traffic will have a competitive advantage than ordinary areas.
The basic supporting conditions of the area
Thencourse in the inn and breakfast, which is flexible in the layout. It can be accompanied by other building functional areas. Operation, but whether it is a mixed or independent operation, the demands of water, electricity, sewage discharge, and fire protection need to be considered as required for business entities; if the foundation is not comprehensive, the overall construction operation cost will be high. Especially in some scenic spots, the sewage pipe network facilities and hydropower channels must be considered.
In the cost of obtaining property and construction
Unless it is its own property, as long as it is a property that is leased or purchased, it will become an important expenditure for this industry. It is the biggest fixed cost expenditure; therefore, it is necessary to do advance inspection.
operation and management costs
In after completion, whether it is easy to operate, whether suitable staff are easy to obtain, local labor costs, prices, and daily changes cost considerations. It is also a very important condition.
regional policy risks
This is the most uncontrollable factor in this industry, because new, so many policies and regulations are not very clear, local governments in different regions are embraced by the industry. The attitude is different. The difficulty of handling the required documents in operation, encountering some policy favorable or empty, may even have a subversive impact on investment projects.
The stability of passenger flow in the area (seasonal)
The accommodation form, the inn and breakfast, is small in scale and flexible operation, but there is also a state of not economical. Especially for some high -end inn and homestays, there are many supporting staff, and seasonal passenger flow changes will cause great interference to the income. Whether a region can form a cluster of the inn and breakfast, a stable passenger flow is an important prerequisite.
regional cultural atmosphere, people’s conditions
In addition to investment attributes, the inn and breakfast also has cultural attributes, because its driving force comes from everyone’s longing for this state of life. And hope to achieve it in the form of an inn and breakfast in the operation. For a group of accommodation forms, it is also for this lifestyle. Therefore, the regional cultural atmosphere is a very important element; it is also an element that can attract many people who have such common ambitions to invest in the inn and form a cluster. Whether the people in their place make people live in the place of joy, and no additional burden during the travel process is an invisible force. Whether it is an important option for the guest homestay investors or consumers.
This Homestay distribution areas, most of which are the opposite of the city, and rural areas outside the large cities. It is a relatively backward area of the overall economy, but it has become a new direction for the development of the inn and breakfast industry. This is the so -called post -development advantage.
1, northwestern Yunnan Inn group
is described in the area: The area is located at 25 ° north latitude at 28 ° north latitude. The temperature is not high, and the weather is suitable for a year; the natural landscapes in the area are strange and unique, and the ethnic minority culture has a colorful culture. World Geological Park (Dali Cangshan). This area is the earliest development of mainland inn and homestays, one of the more mature areas, and the hottest area of the inn.
regional disadvantages:
1. Living in the southwest of China, transportation is still relatively unchanged for market groups; The area of the area is too saturated, which brings a series of problems and affects the travel experience;
3, the government’s response to the industry’s disposal is relatively low, and the property rights issues are prominent; Such as the problem of rich water body in Erhai Lake)
Site selection:
The operating a homestay or inn, it looks very important from the beginning. n
The small accommodation forms such as inn and homestays have risen in the past two years with a rapid trend. More and more people accept and like this accommodation form, or the way of travel. Inn and homestays have begun to play a pivotal role in the tourism industry system, and have become more and more choices for people to invest and lifestyle.
of course, with the development of the industry, the risk of the inn and homestay as an investment product is also increasing. On the one hand Reality issues. Therefore, it is very important to operate a homestay or inn, from the beginning, location, policy risk assessment, design style positioning, scale, customer positioning, marketing, service … Incidentally.
I we will cut in today from the site selection, start with the objective conditions of the site selection, consider several key elements that affect the success of the inn and homestay, and then integrate this element to the country to analyze Summarize the hot investment blocks of the current and future inns and homestays, and analyze the advantages and disadvantages of each block, and give it to Kenzhong.
Since the inn and homestay are very new formats in the mainland itself; so we cannot achieve a precise analysis of digitalization, we just want to use this introduction to make friends interested in the inn and breakfast in mainland China in mainland China There is a macro understanding of development, and when considering entering, we can have corresponding reference standards to reduce investment risks due to information asymmetry.
The following is the ten reference items on the location of the inn and breakfast selection.
The climate
Then homestay products pointed to the vacation, climate is an important condition, and among all conditions, the most stable element will not change drastic changes in the long period of time. The pleasant temperature of the year, the moderate light and precipitation, and the extreme weather in the long period of time will not occur. It is a prerequisite for passing. For example, most areas in northern China belong to the monsoon climate, hot summer, cold in winter, and the Qinghai -Tibet Plateau area. The natural conditions are relatively harsh, and the date suitable for business is relatively limited. It is difficult to form a national large -scale inn.
The traffic is general
I. As an industry that requires consumers to reach consumption, the convenience of consumers to reach is particularly important factor. The distance from the market determines the scale of the potential customer group investing in the inn and breakfast. With the improvement of various transportation networks in China, especially the advancement of high -speed rail and airport construction, the time distance has become a reference item that is also important to consumers as the physical distance.
The ecological environment
Because the inn and breakfast belongs to the category of leisure tourism, most of the consumer groups come from cities. In a certain sense, they are a conversion of daily life; therefore, they are a conversion; therefore The good or bad ecological environment in the area where the area is located is an important reference item for customers to choose. The air and water are clean; there is no destruction of the surrounding environment, there are too many violations and buildings, and maintaining a original ecology is the most ideal situation.
The unique landscape of the area
Then homestay is actually the integration point for tourists to travel. The choice of the inn is actually comprehensive demands for travel vacations. In other words, the source of a regional homestay inn, a large piece of support for travel vacation accommodation groups. Therefore, the uniqueness of the area of the area is particularly important, and the uniqueness of the landscape means the customer base traffic. If there is a 5A scenic spot or a world -relic point in the area where it is located, the corresponding traffic will have a competitive advantage than ordinary areas.
The basic supporting conditions of the area
Thencourse in the inn and breakfast, which is flexible in the layout. It can be accompanied by other building functional areas. Operation, but whether it is a mixed or independent operation, the demands of water, electricity, sewage discharge, and fire protection need to be considered as required for business entities; if the foundation is not comprehensive, the overall construction operation cost will be high. Especially in some scenic spots, the sewage pipe network facilities and hydropower channels must be considered.
In the cost of obtaining property and construction
Unless it is its own property, as long as it is a property that is leased or purchased, it will become an important expenditure for this industry. It is the biggest fixed cost expenditure; therefore, it is necessary to do advance inspection.
operation and management costs
In after completion, whether it is easy to operate, whether suitable staff are easy to obtain, local labor costs, prices, and daily changes cost considerations. It is also a very important condition.
regional policy risks
This is the most uncontrollable factor in this industry, because new, so many policies and regulations are not very clear, local governments in different regions are embraced by the industry. The attitude is different. The difficulty of handling the required documents in operation, encountering some policy favorable or empty, may even have a subversive impact on investment projects.
The stability of passenger flow in the area (seasonal)
The accommodation form, the inn and breakfast, is small in scale and flexible operation, but there is also a state of not economical. Especially for some high -end inn and homestays, there are many supporting staff, and seasonal passenger flow changes will cause great interference to the income. Whether a region can form a cluster of the inn and breakfast, a stable passenger flow is an important prerequisite.
regional cultural atmosphere, people’s conditions
In addition to investment attributes, the inn and breakfast also has cultural attributes, because its driving force comes from everyone’s longing for this state of life. And hope to achieve it in the form of an inn and breakfast in the operation. For a group of accommodation forms, it is also for this lifestyle. Therefore, the regional cultural atmosphere is a very important element; it is also an element that can attract many people who have such common ambitions to invest in the inn and form a cluster. Whether the people in their place make people live in the place of joy, and no additional burden during the travel process is an invisible force. Whether it is an important option for the guest homestay investors or consumers.
This Homestay distribution areas, most of which are the opposite of the city, and rural areas outside the large cities. It is a relatively backward area of the overall economy, but it has become a new direction for the development of the inn and breakfast industry. This is the so -called post -development advantage.
1, northwestern Yunnan Inn group
is described in the area: The area is located at 25 ° north latitude at 28 ° north latitude. The temperature is not high, and the weather is suitable for a year; the natural landscapes in the area are strange and unique, and the ethnic minority culture has a colorful culture. World Geological Park (Dali Cangshan). This area is the earliest development of mainland inn and homestays, one of the more mature areas, and the hottest area of the inn.
regional disadvantages:
1. Living in the southwest of China, transportation is still relatively unchanged for market groups; The area of the area is too saturated, which brings a series of problems and affects the travel experience;
3, the government’s response to the industry’s disposal is relatively low, and the property rights issues are prominent; Such as the problem of rich water body in Erhai Lake)