1 thought on “How to use Weibo for book marketing”
Edith
This article starts with the application of Weibo marketing in all aspects of publishing, explaining the thinking of using Weibo, a new media, to improve the overall level of marketing industry marketing. Keywords: Weibo; Weibo marketing; book marketing and publishing marketing is an important guarantee for the strategic transfer of the publishing industry. The level of publishing marketing determines the quality and development level of publishing companies. In the era of entering the new media, the publishing industry must be transformed from the past importance of production management to marketing that attaches importance to the publishing market. Purpose. New technologies have spawned new media and new media promote marketing methods. Marketing such as Weibo, Blog, Video, SN S community, email, mobile application software, etc. have been widely used by foreign publishing industries, and have become a high -cost marketing means high -cost high -cost high -cost high -cost. There is no doubt that Weibo is the most popular Internet product. The timely use of Weibo for marketing in the publishing industry can change the problems of narrow audiences, lag, and high costs in the existence of traditional publishing marketing, and effectively improve their effectiveness. I. Establishing Weibo marketing institutions Weibo marketing has the advantages that cannot be comparable to traditional marketing models. It is an emerging model for enterprises to make full use of the superiority of social networks for marketing. However, at this stage, many publishers have rarely paid attention to the use of Weibo for marketing. Social leaders attach great importance to this work. They lack the process management and long -term planning of Weibo release systems. In this case, the first work that the publishing house must do is to establish a Weibo marketing organization, first establish an official Weibo, then establish an editor’s personal Weibo, and as soon as possible on the official micro -official micro -official micro -official micro -official micro -website on Sina or Tencent and other portals as soon as possible. The blog platform, open Weibo for marketing for books and brands, and even a single key new book and key book authors can open Weibo. In this way, between the official Weibo and Zi Weibo, the internal interaction between the leaders and editor marketers, and the external interaction with the well -known authors, other publishers, and well -known people to conduct close connection and cooperation, and understand the society through interaction Important topics and major events that are concerned, the brand of publicity and publishing houses, and formed a publishing house’s operating model for product Weibo marketing. 2. Establishing a Weibo marketing mechanism for Weibo users involving books marketing: publishers, authors, readers, industry insiders and ordinary audiences. Ordinary audiences are the majority of Weibo users. Generally, when I accidentally look at the information, participate in the comments, unlike the reader’s clear purchase tendency or reading experience, maybe a certain topic or event can increase a lot in a short time in a short time. Fans, but they cannot be converted into actual sales. Therefore, establishing a Weibo marketing mechanism is to find the direction of promotion through the precise marketing of Weibo marketing, transform the huge number of ordinary audiences into readers, and become a loyal supporter of the publisher brand. Within the publishing house, the social leaders should browse, participate in the official Weibo and personal Weibo, summarize and promote the promotion of Weibo to promote and bring significant economic benefits. The official Weibo must be readable, and personal Weibo must be personalized, especially the personal Weibo of the president and editor of the publisher, to show personality and characteristics, and to improve the publication of publicity and personality charm from the perspective of views. The brand influence of the agency has gathered many Weibo readers and potential readers. Outside the publishing house, establish an interaction with well -known people in the industry and industry insiders, and use celebrity effects to attract a large number of ordinary audiences to participate. Opinion, then inject the brand of the publishing house, transform these fans into real readers, so as to achieve the purpose of publishing house brand promotion and product sales. Third, the topic planning phase uses Weibo to grasp hotspots to seize hot topics or major events in Weibo, and plan the publication of the publication of the publication of the publication plan. Especially for those well -known authors who have their own Weibo and many fans, pay close attention to their Weibo, find the readers’ attention incidents, the market’s hot topics, and then use these materials to plan the topic of books. The topic selection can be determined by the attention of Weibo. For example, you can initially propose the book title and book content of books on Weibo, and then count the number of access to the network on Weibo, collect the source and time of visit, the age of the audience, and the consumption habits to understand whether the title of the book name is Attract the eyeball, whether the content has attracted attention, etc. Through this determination, a large number of ordinary audiences can be turned into potential readers, which can not only market books, but also expand the influence of publishing houses. Fourth, the book writing phase uses Weibo marketing topic selection and selection. In the writing stage of the book, the content and layout of the book’s content and layout should be determined by the interaction of the publishing house, the author, and the reader (fans) on Weibo. Reader comments are as perfect as possible. This instant interaction is easier to closer the relationship between readers and publishing houses, and to achieve the purpose of pre -promotion and pre -sale of books through this interaction. At this stage, we should pay attention to capturing the active crowd and opinion leaders in Weibo, and develop it into the backbone of secondary communication. V. Publishing and sales phase uses Weibo to re -marketing during the book sales stage. Press can use the second publicity of the publisher, author, reader (fans), industry insiders, and ordinary audiences on the official Weibo. It is necessary to use the personal Weibo of book critics, publishers, and scholars, and they have a physical fitness meeting for book marketing, more interested in themes, more attention to formation, and the number of readers (fans) has considerable amounts. Because of their professionalism and authority, their participation will promote book marketing. At the same time, use Weibo to enhance the public’s awareness of publishing houses, publications and authors, and provide online ordering, theme activities, and the sales of other derivative products of books, so that authors and readers and ordinary audiences can achieve emotional exchanges. It may cause the entire book sales market to be stimulated in a new round. During the book sales stage, the publisher should pay attention to adopting different sales strategies for different Weibo groups. According to different types of ordinary audiences, they work hard in marketing creativity. In the end, the ordinary audience in Weibo was transformed into real readers, thereby increasing the sales of books and achieving the ultimate goal. 6. During the after -sales service phase, the popularity of Weibo is used in the after -sales service phase. On Weibo, collect book review information, provide product refunds, adjust sales strategies according to readers, and provide other better services. Press must pay attention to the emotional communication with readers, pay attention to interacting with readers, be good at obtaining suggestions from readers and timely feedback, and guide readers to participate in the activities of the publisher. Carry out your own brand marketing activities. Publishing marketing based on Weibo is a new thing for conventional marketing methods. The process of publishing houses using Weibo for marketing is still in a process of accumulating experience and optimizing the marketing level. There are also many that need to be improved and improved. aspect. (Bi Qian) Source: Modern Publishing
This article starts with the application of Weibo marketing in all aspects of publishing, explaining the thinking of using Weibo, a new media, to improve the overall level of marketing industry marketing. Keywords: Weibo; Weibo marketing; book marketing and publishing marketing is an important guarantee for the strategic transfer of the publishing industry. The level of publishing marketing determines the quality and development level of publishing companies. In the era of entering the new media, the publishing industry must be transformed from the past importance of production management to marketing that attaches importance to the publishing market. Purpose. New technologies have spawned new media and new media promote marketing methods. Marketing such as Weibo, Blog, Video, SN S community, email, mobile application software, etc. have been widely used by foreign publishing industries, and have become a high -cost marketing means high -cost high -cost high -cost high -cost. There is no doubt that Weibo is the most popular Internet product. The timely use of Weibo for marketing in the publishing industry can change the problems of narrow audiences, lag, and high costs in the existence of traditional publishing marketing, and effectively improve their effectiveness. I. Establishing Weibo marketing institutions Weibo marketing has the advantages that cannot be comparable to traditional marketing models. It is an emerging model for enterprises to make full use of the superiority of social networks for marketing. However, at this stage, many publishers have rarely paid attention to the use of Weibo for marketing. Social leaders attach great importance to this work. They lack the process management and long -term planning of Weibo release systems. In this case, the first work that the publishing house must do is to establish a Weibo marketing organization, first establish an official Weibo, then establish an editor’s personal Weibo, and as soon as possible on the official micro -official micro -official micro -official micro -official micro -website on Sina or Tencent and other portals as soon as possible. The blog platform, open Weibo for marketing for books and brands, and even a single key new book and key book authors can open Weibo. In this way, between the official Weibo and Zi Weibo, the internal interaction between the leaders and editor marketers, and the external interaction with the well -known authors, other publishers, and well -known people to conduct close connection and cooperation, and understand the society through interaction Important topics and major events that are concerned, the brand of publicity and publishing houses, and formed a publishing house’s operating model for product Weibo marketing. 2. Establishing a Weibo marketing mechanism for Weibo users involving books marketing: publishers, authors, readers, industry insiders and ordinary audiences. Ordinary audiences are the majority of Weibo users. Generally, when I accidentally look at the information, participate in the comments, unlike the reader’s clear purchase tendency or reading experience, maybe a certain topic or event can increase a lot in a short time in a short time. Fans, but they cannot be converted into actual sales. Therefore, establishing a Weibo marketing mechanism is to find the direction of promotion through the precise marketing of Weibo marketing, transform the huge number of ordinary audiences into readers, and become a loyal supporter of the publisher brand. Within the publishing house, the social leaders should browse, participate in the official Weibo and personal Weibo, summarize and promote the promotion of Weibo to promote and bring significant economic benefits. The official Weibo must be readable, and personal Weibo must be personalized, especially the personal Weibo of the president and editor of the publisher, to show personality and characteristics, and to improve the publication of publicity and personality charm from the perspective of views. The brand influence of the agency has gathered many Weibo readers and potential readers. Outside the publishing house, establish an interaction with well -known people in the industry and industry insiders, and use celebrity effects to attract a large number of ordinary audiences to participate. Opinion, then inject the brand of the publishing house, transform these fans into real readers, so as to achieve the purpose of publishing house brand promotion and product sales. Third, the topic planning phase uses Weibo to grasp hotspots to seize hot topics or major events in Weibo, and plan the publication of the publication of the publication of the publication plan. Especially for those well -known authors who have their own Weibo and many fans, pay close attention to their Weibo, find the readers’ attention incidents, the market’s hot topics, and then use these materials to plan the topic of books. The topic selection can be determined by the attention of Weibo. For example, you can initially propose the book title and book content of books on Weibo, and then count the number of access to the network on Weibo, collect the source and time of visit, the age of the audience, and the consumption habits to understand whether the title of the book name is Attract the eyeball, whether the content has attracted attention, etc. Through this determination, a large number of ordinary audiences can be turned into potential readers, which can not only market books, but also expand the influence of publishing houses. Fourth, the book writing phase uses Weibo marketing topic selection and selection. In the writing stage of the book, the content and layout of the book’s content and layout should be determined by the interaction of the publishing house, the author, and the reader (fans) on Weibo. Reader comments are as perfect as possible. This instant interaction is easier to closer the relationship between readers and publishing houses, and to achieve the purpose of pre -promotion and pre -sale of books through this interaction. At this stage, we should pay attention to capturing the active crowd and opinion leaders in Weibo, and develop it into the backbone of secondary communication. V. Publishing and sales phase uses Weibo to re -marketing during the book sales stage. Press can use the second publicity of the publisher, author, reader (fans), industry insiders, and ordinary audiences on the official Weibo. It is necessary to use the personal Weibo of book critics, publishers, and scholars, and they have a physical fitness meeting for book marketing, more interested in themes, more attention to formation, and the number of readers (fans) has considerable amounts. Because of their professionalism and authority, their participation will promote book marketing. At the same time, use Weibo to enhance the public’s awareness of publishing houses, publications and authors, and provide online ordering, theme activities, and the sales of other derivative products of books, so that authors and readers and ordinary audiences can achieve emotional exchanges. It may cause the entire book sales market to be stimulated in a new round. During the book sales stage, the publisher should pay attention to adopting different sales strategies for different Weibo groups. According to different types of ordinary audiences, they work hard in marketing creativity. In the end, the ordinary audience in Weibo was transformed into real readers, thereby increasing the sales of books and achieving the ultimate goal. 6. During the after -sales service phase, the popularity of Weibo is used in the after -sales service phase. On Weibo, collect book review information, provide product refunds, adjust sales strategies according to readers, and provide other better services. Press must pay attention to the emotional communication with readers, pay attention to interacting with readers, be good at obtaining suggestions from readers and timely feedback, and guide readers to participate in the activities of the publisher. Carry out your own brand marketing activities. Publishing marketing based on Weibo is a new thing for conventional marketing methods. The process of publishing houses using Weibo for marketing is still in a process of accumulating experience and optimizing the marketing level. There are also many that need to be improved and improved. aspect. (Bi Qian) Source: Modern Publishing