What is social e -commerce, how to join social e -commerce now

This question is divided into two pieces, and the upper half shows what is social e -commerce, and the lower half shows how to join social e -commerce today.
What is social e -commerce (how to join the second half of the social e -commerce business today)
S social e -commerce definition is relatively wide, like community group purchases, membership system can be counted as the scope of social e -commerce scope Inside. But no matter what type, you can’t get out of the end-social. Social e -commerce is doing e -commerce, but it is just some changes in the way the model and traffic acquisition.
Social e -commerce is more interacting with users and users or users and enterprises. Unlike traditional e -commerce can only be searched by users, social e -commerce is allowing users to let users socialize in their own socialization The circle spreads, and the information is transferred through the social relationship network. In order to increase the speed and effect of communication, and at the same time, the cost of reducing traffic acquisition can be reduced.
The mainstream models of social e -commerce are Pinduoduo, gathering platforms such as attracting users through social e -commerce models, as well as good industry treasure merchants such as public accounts and small programs in WeChat ecology to build malls Merchant side. They all make users interact with the quality and quantity of traffic through marketing activities, mall models (including points, membership, distribution, etc.), and at the same time reduce the cost of getting traffic.
If social e -commerce advantages
Social e -commerce can increase the speed and effect of communication through the self -propagation between users, reduce the cost of traffic acquisition, establish a strong connection with users, increase user active Degree and sticky.

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It today how to join social e -commerce
The more famous social e -commerce on the market are all large platforms. Of course, there are also many small businesses. Shop. You can choose to join the big platform to become their promoter or start a small shop by themselves. If you join the platform, just register according to the process of their processes. There is also a way to open a shop to start a business first.
The key explanation of how to open a social e -commerce shop by itself. First of all, choose products and positioning to determine what products they sell, and who is the user. Then there is the step of building a mall system:
1. Apply and certify the public account or applet to open the payment function at the same time.
2. Prepare a micro -mall system that can be developed by yourself, find someone to customize, buy source code, or buy it year by year.
3, bind the registered public account or applet to your mall system.
4. In the mall system, setting the custom menu, mall customer service, payment binding, etc.
5, build a mall, upload the basic information of the mall, product information, distribution settings, etc.
This can start operation after the mall is built, because the positioning of the products and the user population that has been selected before, so that accurate operations will be more effective.

How to do social e -commerce?

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There are a lot of social e -commerce, you can add one casually, for example, Yun Wallet