1 thought on “How to find offline channel cooperation in the medical beauty industry”
Adrian
Channel referrals, foreign cooperation, outdoor advertisements, word -of -mouth recommendations, scene marketing, brand activities. has many ways to expand the medical and beauty industry offline, the referral of channels. In the past two years, in the case of the popularity of installments, the training institutions of beauty salons, night venues, and Internet celebrities will introduce some customers to medical aesthetic institutions or channel hospitals, which belongs to the referral of channels. Especially in some large cities, the way to refer to the channels of channels is more popular. Foreign industry cooperation. Industry institutions related to medical beauty, such as: banks, education, fitness, beauty, etc. to conduct business alliances, which are called the alien cooperation model. The channel referring to us provides us with quasi -customers. What provides potential customers. Customers who cooperate with foreign industry require us to carry out early training, mission, publicity, and education to make them our future customers. Outdoor Advertising. This method is more common in the operation of traditional medical cosmetic institutions. What are the traditional outdoor advertisements? For example, self -media: you can do some brand advertisements, or you can do phase -based activity promotions. The frameworks in outdoor advertisements are all channels for short -term sales, a way to spread. The big names in outdoor advertisements will form a medium for brand communication of major hospitals. Most of the big -name advertisements are put into brand image advertisements. These two years are more popular, such as Yixing, including other institutions that cooperate with high -speed rail and subway, which belongs to the brand’s image advertisement. Outdoor advertisements, such as road signs and buses. Outdoor advertising is a communication channel based on the traditional beauty industry. As an institutional communication medium, it increases the exposure of the entire medical cosmetic institution and allows the majority of customer groups to recognize institutions. Basically, it is promoted through traditional outdoor advertising. Word of mouth recommendation. It is to bring new customers through old client agencies with high satisfaction. You can see the technical and service quality of the entire hospital from the proportion of old customers. The old belt is mainly recommended for word of mouth and word of mouth. The institution itself must have a remarkable place in terms of technology and service quality, or there is a certain profit point for old customers. She can get a certain amount of new customers from recommending new customers Benefit. The proportion of the old belt can feedback the ability of the entire medical cosmetic institution to operate. In word of mouth recommendation, in addition to the old customers recommend new customers, you can also do salon activities. Salon activities are divided into two models: ① sales type salon. It is mainly a marketing method based on the theme of experts, new product releases or sales card coupons. ② Service salon. The main purpose is to do adhesive services. The performance models include parent -child, education, fitness, beauty clothing matching, and the improvement of women’s self -cultivation. Like flower arrangement, jewelry appraisal, wine tasting, and tea ceremony are service -oriented salons. Service -type salons can enhance the interaction between institutions and old customers, and some DIY service -oriented salon activities that are more popular nowadays. For example, lipstick production, soap production, and flower arrangement art are welcomed by female friends. The institution with a relatively large number of customers, it is recommended to do a service salon once a month. It may not be obtained in the near future, but it is very helpful for the long -term development of the hospital and pave the way for the future development of the hospital. In our offline expansion link, the basically proportion of sales salons and service salons is 1: 1, or even 1: 2. Scene marketing. Everyone often hear these words: light medicine beauty and skin management center. In the case of developed cities and a large number of customers, many institutions will use light medical beauty, consultation points, or skin management centers to do brand propaganda. What is more representative is that there are many consultations in the underground passage of Nanjing Xinjiekou. It is a manifestation of a brand image shop and Takuke’s channel. In addition to the model of the consultation point, the skin management center is also very famous. It is mainly based on beauty salons. There are no medical licenses but can be used as experiential services. For example, hydrating, small bubbles, water nourishment, or imported hyaluronic acid, hydration type, etc., let customers go to the skin management center to experience through the ground push. During the experience process, they can contact customers and drain them to the store. This It is the model of the skin management center. The other is the model of light medicine and beauty stores. The so -called light medical beauty is the method of light marketing and light assets. It is based on registering beauty skin surgery. The above scenario marketing is mainly based on experiential marketing, allowing customers to contact the institution. During the contact process, let him experience the entire service process, conduct zero -distance contact with the customer, take the opportunity to promote the project, conduct referrals or referrals, or to refer to or referring or referring or referring to the referral or seeking or referring to. Local consumption. Brand activity. More common ones are public welfare lines and pink ribbons. They belong to the public welfare route in brand activities. There is also a draft route, such as chest model competitions, campus angels, etc., you can formulate a series of brand activities according to your own thinking themes. Different groups of crowds, such as facing young groups or school groups, can be a campus angel type; if the project is operated in the later stage, you can do the type of chest model competition. The most important thing is to determine the event based on the main line of marketing, or the next stage of the product, and increase the brand awareness through the event. Even if there is no large income at the time, there will be a better effort in the long run.
Channel referrals, foreign cooperation, outdoor advertisements, word -of -mouth recommendations, scene marketing, brand activities.
has many ways to expand the medical and beauty industry offline, the referral of channels. In the past two years, in the case of the popularity of installments, the training institutions of beauty salons, night venues, and Internet celebrities will introduce some customers to medical aesthetic institutions or channel hospitals, which belongs to the referral of channels. Especially in some large cities, the way to refer to the channels of channels is more popular. Foreign industry cooperation. Industry institutions related to medical beauty, such as: banks, education, fitness, beauty, etc. to conduct business alliances, which are called the alien cooperation model. The channel referring to us provides us with quasi -customers. What provides potential customers. Customers who cooperate with foreign industry require us to carry out early training, mission, publicity, and education to make them our future customers. Outdoor Advertising. This method is more common in the operation of traditional medical cosmetic institutions. What are the traditional outdoor advertisements? For example, self -media: you can do some brand advertisements, or you can do phase -based activity promotions. The frameworks in outdoor advertisements are all channels for short -term sales, a way to spread. The big names in outdoor advertisements will form a medium for brand communication of major hospitals. Most of the big -name advertisements are put into brand image advertisements. These two years are more popular, such as Yixing, including other institutions that cooperate with high -speed rail and subway, which belongs to the brand’s image advertisement. Outdoor advertisements, such as road signs and buses. Outdoor advertising is a communication channel based on the traditional beauty industry. As an institutional communication medium, it increases the exposure of the entire medical cosmetic institution and allows the majority of customer groups to recognize institutions. Basically, it is promoted through traditional outdoor advertising. Word of mouth recommendation. It is to bring new customers through old client agencies with high satisfaction. You can see the technical and service quality of the entire hospital from the proportion of old customers. The old belt is mainly recommended for word of mouth and word of mouth. The institution itself must have a remarkable place in terms of technology and service quality, or there is a certain profit point for old customers. She can get a certain amount of new customers from recommending new customers Benefit. The proportion of the old belt can feedback the ability of the entire medical cosmetic institution to operate. In word of mouth recommendation, in addition to the old customers recommend new customers, you can also do salon activities. Salon activities are divided into two models: ① sales type salon. It is mainly a marketing method based on the theme of experts, new product releases or sales card coupons. ② Service salon. The main purpose is to do adhesive services. The performance models include parent -child, education, fitness, beauty clothing matching, and the improvement of women’s self -cultivation. Like flower arrangement, jewelry appraisal, wine tasting, and tea ceremony are service -oriented salons. Service -type salons can enhance the interaction between institutions and old customers, and some DIY service -oriented salon activities that are more popular nowadays. For example, lipstick production, soap production, and flower arrangement art are welcomed by female friends. The institution with a relatively large number of customers, it is recommended to do a service salon once a month. It may not be obtained in the near future, but it is very helpful for the long -term development of the hospital and pave the way for the future development of the hospital. In our offline expansion link, the basically proportion of sales salons and service salons is 1: 1, or even 1: 2. Scene marketing. Everyone often hear these words: light medicine beauty and skin management center. In the case of developed cities and a large number of customers, many institutions will use light medical beauty, consultation points, or skin management centers to do brand propaganda. What is more representative is that there are many consultations in the underground passage of Nanjing Xinjiekou. It is a manifestation of a brand image shop and Takuke’s channel. In addition to the model of the consultation point, the skin management center is also very famous. It is mainly based on beauty salons. There are no medical licenses but can be used as experiential services. For example, hydrating, small bubbles, water nourishment, or imported hyaluronic acid, hydration type, etc., let customers go to the skin management center to experience through the ground push. During the experience process, they can contact customers and drain them to the store. This It is the model of the skin management center. The other is the model of light medicine and beauty stores. The so -called light medical beauty is the method of light marketing and light assets. It is based on registering beauty skin surgery. The above scenario marketing is mainly based on experiential marketing, allowing customers to contact the institution. During the contact process, let him experience the entire service process, conduct zero -distance contact with the customer, take the opportunity to promote the project, conduct referrals or referrals, or to refer to or referring or referring or referring to the referral or seeking or referring to. Local consumption. Brand activity. More common ones are public welfare lines and pink ribbons. They belong to the public welfare route in brand activities. There is also a draft route, such as chest model competitions, campus angels, etc., you can formulate a series of brand activities according to your own thinking themes. Different groups of crowds, such as facing young groups or school groups, can be a campus angel type; if the project is operated in the later stage, you can do the type of chest model competition. The most important thing is to determine the event based on the main line of marketing, or the next stage of the product, and increase the brand awareness through the event. Even if there is no large income at the time, there will be a better effort in the long run.