The wedding agency is competitive, the form is relatively traditional, the various wedding agents are hostile to each other, and it is difficult to cooperate. How to innovate a new path
The wedding agency is competitive, the form is relatively traditional, the various wedding agents are hostile to each other, and it is difficult to cooperate. How to innovate a new path
I suggest this from the following, I hope to help you
1. Although it is a small marriage agency, the threshold for entry is not low, and you must understand it in advance. Generally speaking, the startup funds of more than 100,000 yuan and an office space of not less than 50 square meters; at the same time, they also need to be equipped with basic facilities such as seats, computers. Of course, if you want the wedding agency to be more distinctive, you need to spend a certain amount of energy in the decoration and layout of the venue, and strive to seek a warm and romantic theme environment.
2. Store area. The selection of the store area of the Marriage Institute is also very important. If there is too little traffic, the publicity is very large; if the traffic is too large, the cost of the store will be high. Generally speaking, the area of the store can be close to the residential area, or some medium -sized commercial streets.
3. Input analysis. The investment analysis here mainly refers to the construction of the database. It requires a relatively complete database, including the basic situation and photos of the marriage recipient, so that the marriageter can have a more detailed understanding of the other party. Now that it has entered the Internet era, the display of the database needs to keep pace with the times, and strive to show the personal situation of the marriagemen most comprehensively. You can consider adding some special display projects.
4. Business strategy. This involves the software of the wedding agency. First of all, we must locate the customer base, which can be a young man who ignores personal problems for his career, or you can be a middle -aged man who is divorced and widowed. In the case, if you intentionally do n’t meet, you can talk directly on the Internet and leave a message to understand each other. Finally, the improvement of service capabilities and marriage are a lifelong event of a person. Marine recipients generally choose a marriage agency with a good reputation and good service ability.
5. Risk control. Due to the current level of service capabilities in the wedding agency industry and the mixed personnel, some people use the banner of “professional matchmaker” to make false information to deceive the parties and have a large negative impact on the wedding industry. Therefore, in the process of business, we must gradually accumulate customer resources in the principle of integrity. Through customer reputation effects, we must have great influence and reduce risks.