How does the door and window industry quickly attract investment? Seeking investment plan

Our Starry Boulder Consulting Team often communicates with many doors and window companies. China Merchants is the top priority of the current development tasks of doors and windows. Many corporate owners complained that investment promotion is getting harder and harder, and the cost of investment promotion is getting higher and higher. Why is it increasingly difficult for investment promotion? Is there a solution to this problem?
In the past 10 years, with the advancement of the real estate industry and the process of urbanization transformation, it has promoted the development period of the door and window industry, and also made it an emerging blue ocean market.
but opportunities are always accompanied by challenges. At present, there are more than 30,000 doors and window companies in my country. The competition in the door and window industry is becoming more and more intense. It has gradually changed from an incremental market to the stock market. Essence Under the economic transformation and the new normal economic environment, the integration of resources in the door and window industry is accelerating, and the brand is centralized, making many door -to -window companies began to expand the scale of investment promotion frantically, because the upper limit of dealers determines the upper limit of the enterprise. As the so -called “those who have channels to get the world.”
The current doors and windows companies mainly adopt four investment methods:
The land promotion
The comprehensive capabilities for business personnel, high team training costs, large travel expenses, team management difficulty is difficult Essence
The investment promotion
The investment cost, non -controlled factors, and reduced effects. Especially due to the factors of the new crown epidemic in 2020, the exhibition is either unable to hold it as scheduled, or the exhibition personnel are reduced, and the investment effect is poor.
online investment
With the outbreak of online traffic, the advertising position is fiercely competitive, and the cost is getting higher and higher. The cost of advertising and investment is unbearable by many small and medium -sized enterprises, small investment, poor effect, large investment, and insufficient budget.
In China Merchants
The dealers are not easy to organize, regional limitations are large, the cost of holding is higher, the duration is short, and the preparations are heavy. Moreover, the impact of this year’s epidemic has also forced many corporate investment promotion to be blocked.
In order to attract investment, most enterprises will not remain their legacy and invest a lot of manpower, material resources, and financial resources. However, it is becoming more and more difficult to achieve the expected results, which brings different degrees of frustration to the company’s investment team.
So, how do we break the traditional investment thinking and achieve cost -lowering efficiency and investment promotion?
The underlying logic of the investment promotion
Let’s first understand the underlying logic of the investment promotion in the door and window industry.
In the rise of the door and window industry, so far, most companies have been using matching thinking for investment promotion. However, in recent years, many doors and window companies have become confused during the investment promotion: following the use of matching thinking investment, coupled with the industry experience that has been accumulated for many years, it has also invested a lot of costs. The less. Why?
The concepts here first:
Pucture: the number of dealers entering a certain industry each year;
The number of dealers transformed into a transaction.
The match refers to the process of transforming the “incremental dealers” into “transaction dealers” through traditional investment in investment promotion, exhibition investment, online promotion, and investment promotion through the ground.
The influence of the national economic regulation and the gradual saturation of the real estate industry, the incremental increase in the door and window industry is getting less and less. And matching the thinking investment depends on the incremental market, so over time, the incremental market is getting smaller and smaller, the transaction volume is getting less and less, and the investment promotion is getting more and more strenuous.
Since the effect of matching thinking is gradually slightly slightly slightly slightly slightly slightly slightly slightly slightly slightly slightly slightly slightly slightly slightly, what investment thinking does the leading companies in the door and window industry use to expand the market and maintain the domineering position?
This is to mention the investment promotion of incubation thinking. Incubation thinking investment has actually been adopted, but its advantage has gradually become highlighted in recent years.
We will understand the two concepts again:
The stock: the current number of distribution in a certain industry;
This potential quantity: refers to the number of dealers that companies can connect.
Ifidation refers to the process of transforming the “existing dealers” into “transaction dealers” by establishing a new type of investment promotion method such as the investment promotion system.
In the incubation of the “Investment Merchants System”, the market existing dealer is converted into a potential dealer that the enterprise can link. Through effective connection and development, the viscosity between potential dealers and the enterprise gradually increases. The brand recognition is getting higher and higher, and the amount of incubation is getting greater. Incubation thinking, investment promotion relies on the stock market. According to the relevant survey statistics, in recent years, the dealers of the door and window industry have changed the brand rate of more than 20%per day. Therefore The more, the more and more trading volume.
matching thinking
is the needs of the dealer to change the brand, the new brand or opening the new store, and the investment enterprise will quickly trade after finding the dealer in various ways.
In hatching thinking
before the dealer generates the needs of replacement brands, new brands, or opening a new store, China Merchants Enterprise first establishes contact with dealers to continuously dig potential needs. The brand naturally becomes the first choice.
The difference between matching thinking and incubation thinking, we can use a popular analogy to deepen understanding: If the matching thinking is a blind date, then the incubation thinking is to fall in love.
In fact, incubation thinking is not only used in corporate investment.
The “private domain traffic” popular in the Internet industry in recent years is actually using incubation thinking. [Private domain flow refers to the drainage from the public domain, its domain (platform, media channels, partners, etc.) to its own private domain (official website, customer list), and the traffic generated by the private domain itself (visitor)]. The public domain and its domain here are actually the “stock market” mentioned earlier, and the drainage to the private domain, that is, the stock market is transformed into a potential quantity.
This is the importance of the transformation of thinking to the development and expansion of the enterprise. Successful companies have won thinking. Back to the investment promotion, the same reason is the same.
In investment effect
wants to understand the differences between matching thinking and incubation thinking. We can first understand two concepts:
matching costs: refers “Dealer” transformed into the cost of time, manpower and material resources in the process of “transaction dealers”;
icidal incubation costs: refers to the use of incubation thinking to transform the “stock dealer” in the market into “transaction dealers “The cost of time, manpower and material resources in the process.
As the incremental dealer is getting smaller and smaller, the volume of the investment promotion through matching thinking will inevitably become smaller and smaller. If the company wants to find a dealer in a limited resource market, the cost they invest will become more and more high. For example, in order to obtain higher brand awareness to promote investment promotion, enterprises will continue to increase the number of participants, increase advertising volume, and increase marketing investment funds. However, the number of investment transactions in the end is still not proportional to the cost of investment.
Ilads to dealers in the stock market are groups that have a certain cognition and practical operation and operation experience in the industry, and even accumulated rich customer resources, so it can reduce the marketing work of the early sea catering of the investment enterprise and reduce the later period. Support costs and shortening support cycles. The use of incubation thinking can convert existing dealers into transaction dealers more accurately and faster, which can reduce costs and improve efficiency.
At present, many companies have used the “investment promotion system” to incubate existing dealers. By increasing the viscosity and brand recognition between the company and the dealer, the number of potential dealers is increasing. The volume is getting larger and larger, and the transaction volume is increasing.
The match thinking investment, less and less transaction volume, and higher costs, that is, the effect of the investment promotion is getting worse and worse;
In the incubation thinking investment, more and more transaction volume, the cost is getting lower and lower, the cost is getting lower and lower, the cost is getting lower and lower. That is, the investment effect is getting better and better.
Oit how to do the most efficient investment in the future?
In hatching thinking is only the basis of investment promotion. How companies use incubation thinking to make investment promotion, and they also need to use a systematic tool to bless empowerment to successfully land. And this tool needs to use incubation thinking and combine the specific situation of the enterprise and strategic goals to make modeling. It is a scientific, scientific, and systematic system. Therefore, it can bring immediate results to the company’s investment promotion, which is specifically reflected in the following 4 aspects:
1, decreased cost, efficiency increasing
The market channels for the entire door and window industry are extremely fierce, and the investment system can be possible. By fixed strategies, fixed processes, methods, supervision, and implementation models, it quickly and efficiently incubate dealers in the market into potential dealers, and finally transform into transaction dealers. The enterprise’s investment promotion team has continuously accumulated to enrich the dealer’s resource library after dataization and process standardization, and ultimately achieve the effect of decreasing costs and increasing efficiency.
2, inheritance, replication
The investment system is a standardized process system, which can firmly build customer resources and work data in the corporate database, so it has the advantages of inheritance and replication. When an enterprise needs to launch a new brand to open up a new target market, as long as the original investment system has been established and perfect, it can quickly copy and quickly expand the market of new brands.
3, predictable, controlled
Because the investment system is also a data management system, it is the guarantee of the establishment of the investment promotion database. The method of working in the investment promotion team is generally carried out by 1 investment manager with 2 to 3 sales. Therefore, the establishment and effectiveness of each unit’s small team can be analyzed by the established database. It can be expected that the results of the investment in the future can also be expected to follow up, and the investment strategy strategy planning will be flexibly adjusted to achieve the control of the investment progress.
4.
The business owners often encounter a pain point in investment promotion work, that is, the person in charge of the investment promotion has not left valuable things after leaving, and even takes away some resources. Hidden dangers. The entire set of management processes and databases established by the investment promotion system belong to enterprises. Even if employees leave, the data remains in the enterprise. Enterprises can still quickly cultivate newcomers to supplement or expand their team through the talent training mechanism of the investment promotion system to ensure the normal operation of the investment promotion work.
In use of incubation thinking investment promotion is gradually becoming a standard model for enterprise investment, but incubation thinking investment is not easy to achieve. Only by the investment promotion system can truly help enterprises to achieve cost reduction and efficient investment, and quickly improve the core competitiveness of corporate brands in the increasingly fierce market competition in the future.
Therefore, it is not difficult to attract, but that the matching thinking of Lao Lu is not easy to use.
If future investment is an era of incubation thinking!