How to open a baby swimming pool

How to open a baby swimming pool
On how to open a baby swimming pool and operate any shops, you must do a good job of preparations in the early stage, so that the store will develop smoothly in subsequent operations. The same is true of opening a baby swimming pool. The following is a good understanding of how to open a baby swimming pool.
How to open a baby swimming pool 1. Analysis of marketing environment
1. The mother and infant daily necessities industry is a key industry in my country. In recent years, the channels of infant swimming industry have sank and the market size of baby swimming market The growth rate of geometry has increased, and now that infants swimming are very common for newborns.
2. According to scientific research, infants and young children are the most critical period for children’s nervous system development and the most potential development, which is a good time for early education. And infant swimming has an irreplaceable superiority in early education investment. It not only helps infants and young children to exercise limbs, lay a solid foundation for good physical fitness, but also promote the development of infant brains.
3. Infant swimming pools are widely used for the audience. Children aged 0 to 6 can swim in infant and young children’s swimming pools. Compared with adult swimming pools, they are safe, hygienic, entertainment and other aspects. More advantageous.
. Market positioning analysis
The market for infant and young children’s swimming pools is mostly positioned on the mid -to -high end, so large and medium cities are more common. The target customer is locked as a good economic situation in the community around the store and has a high degree of education. It attaches great importance to the education and training of children, and can accept young couples with high -end service consumption levels. The shop’s business should not only be on the single item of children’s swimming, but also includes haircuts, photography, bathing and other services.
. There are problems with baby swimming pools
In the context of the rapid development of infant swimming, the baby swimming pool operation process is also accompanied by some universal problems, such as prominent water and electricity operating costs, rising and increasing immediately Price wars, difficult to find employees, etc. The development of professional, comprehensive, and high -end brand effects in the domestic infant swimming pool market is not yet mature. The existing problems are as follows:

1. The cost of water and electricity operations rises
This increases, rising oil prices, staircase electricity prices, and traditional baby swimming costs are getting higher and higher.
2. Price wars that are sent out
If infant swimming pools have become more and more competitive in the past two years. Many operators have struggled to maintain the edge of survival. The three parties are miserable.
3. Equipment maintenance is difficult
Bail swimming pool is different from ordinary maternal and infant supplies sales stores. It needs to provide services normally as the foundation. Once the device fails, it can only be maintained behind closed doors.
4. “It is difficult for people to recruit, can’t stay” is one of the most headaches of the baby swimming pool operator
The embarrassment of this industry talent is that young girls have no experience, older women are either energy Not enough, either require higher economic remuneration, which has become one of the fundamental factor restricting the development of traditional baby swimming pools.
. The future development trend of the infant swimming industry
The two key development directions of infant swimming gradually became clear. One is the first and second -tier markets represented by large and medium -sized cities to incorporate infants and young children into the category of early childbirth. In conjunction with early education services, further enhance the infant swimming industry standards to complete the transformation of the concept of infant SPA to join swim therapy and infant movement; one is a third -tier city and township market. , To drive it to product sales, form a one -stop maternal and infant service center, and then realize the integration of a complete industrial chain.
5. Advantages
The advantage of infant swimming pools is that it belongs to emerging industries, and the market capacity is huge. There are still a large number of market opportunities, with low entry thresholds and large benefits. Parents’ early education concepts are relatively heavy, and they are willing to spend material resources and financial resources in their children. Compared with institutions such as hospitals, professional infant and young children can provide more professional services and serve all types. Surrounding services such as clothes milk powder will be easily accepted by consumers for parents.
How to open a baby swimming pool 2 to open a successful baby swimming pool below must be known.
The first step: site selection. Choosing an appropriate position is the first step of success. Experts suggest that the location should abide by two requirements. The population must be dense. There are large residential communities in the nearby waters, and there are many babies in residential areas. For a convenient place, it is easy to win the satisfaction of parents.
Step 2: Decoration. When designing and renovating the baby swimming pool, you must use environmentally friendly and soft materials. For the tender and soft skin of the baby, the design and materials of the bathhouse must be environmentally friendly, soft, and natural materials in order to meet the needs of the baby. In addition, there must be a certain space next to the swimming pool. During the swimming of the baby, there must be 2 to 3 people around. Also pay attention to the temperature control in the swimming pool.

Step 3: Training. When infants swim, they need professional personnel around them. Therefore, before the opening, we must hire an experienced nursing experts to train employees, and employees can only open after passing training.
The fourth step: propaganda. Before the opening, propaganda was carried out in advance, and propaganda was carried out in the form of advertising and cooperation with maternal and child hospitals. When you reach a certain scale, you can open.
Bail swimming pool operations are simple and simple. After all, this is an industry that is a service item. If you want to successfully do a good baby swimming pool, you must serve those “little princesses” and “little emperor”. Not only that, safety Health is the top priority in the operation process, and pay attention to it.
How to open a good baby swimming pool 3 infant swimming pool investment cost
1. Rent:
7000-12000 yuan/month (the difference in rent in various places in first-tier cities is still very large, North Shanghai, Guangzhou, Guangzhou The rent of several special cities is particularly high, and other first -tier cities are relatively moderate. If the rent on the second floor, the rent is cheaper. There are different types, location, etc., and some shops can even be exempted from transfer fees. No estimation is made here.
. The cost of buying swimming equipment:
All of them are different. The area of ​​baby swimming room is 50 square meters. Generally, the equipment that can be configured in the 50㎡ swimming room is: 1 children’s swimming pool, 3 infant swimming pools, 2 infant bathtubs, and 1 children’s bathtub. , 1 special fast hot water equipment for baby swimming pools;
① luxury file: 46000*1 2500*3 2000*2 2000*1 10000*1 = 69500 ​​yuan
② high -end: 32000: 32000 *1 2000*3 1500*2 1500*1 8000*1 = 50500 yuan
③ Middle and high -end: 30000*1 1600*3 1200*2 1500*1 8000*1 = 46700 Yuan
④ mid -range: 27000*1 1200*3 800*2 1500*1 8000*1 = 41700 yuan
⑤ ordinary gear: 24000*1 1000*3 600*2 1500*1 8000*1 = 37700 yuan

Note: Baby swimming equipment has a variety of styles and different prices. Fight on the manufacturer’s offer.
4. Accessories and consumables costs:
The group group groups, baby swimming rings (with neck circles, armpits, seats, strap circles, etc., 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30, 30. 1 baby weight scale, 1 baby height bed, 10 sets of leakage swimming trunks, 5 sets of baby shampoo hats, other baby swimming pool consumables (disposable swimming film, Taimei stone, bath towels, baby baths, etc., r,
The cost of about 800*2 100*30 300*1 300*1 10*10 10*5 1500 = 6900 yuan.
5. Decoration costs:
Baby Babies The decoration design of the swimming pool can choose the decoration grade by itself according to the operating area, area and the actual situation of investors. From 300 yuan/ ㎡ (exquisite, 800 yuan/ ㎡ The first purchase fund:
investment Based on the actual situation of their infant swimming pool positioning, funds, and market demand, the investors will comprehensively consider the purchase of maternal and infant supplies. It is recommended that the general purchase amount of the first supplies is at least 30000-50000 yuan.
7. Monthly purchased mobile funds:
The mobile deposit required for the monthly purchase can be collected within a certain period of time.
8. Employee salary:
2500*2 = 5000 yuan, to recruit experienced employees, or receive system infant swimming training before employment; pay employee training and salary during the trial business for the first time. The costs occur in each monthly operation.
9. Office expenses, taxes and fees, water and electricity costs:
The actual operations of each month, there is no additional investment in the early days.
10. Bommens:
10,000 yuan, zero -use deposit for daily operations, and reserves preparing for business adjustment.
Total: 120700-213400 yuan; the above is the basis for the basic investment expenses of a baby swimming pool in first-tier cities, for reference only; investors can increase or decrease accordingly according to their personal conditions, corresponding increases or decreases accordingly Essence
Baby swimming pool revenue:

If infant swimming pool investment costs and income analysis
In the first -tier urban population is 5 million, the population birth rate is 2%: 5 million × 2% = 100,000 people/December = 8333 people/month. According to the law of 20:80: At least 20%of babies will come to swim, 8333 × 20%= 1666 people/month, considering factors such as local competition, conservative estimates that they will swim about 200-300 people/month.
1. Business income:
200-300 people/month × 50 yuan/person = 10000-15000 yuan/month;
. Member income
Members, 20% of them take swimming 3 times a week:
200-300 people × 20% = 40-60 people*3 times/week = 120-180 people/week;
4 or 5 weeks, the membership income of members is:
120-180 persons/weeks*4, 5 weeks/month*50 yuan/person = 27000-40500 yuan/month;
: (1, (2, = 37000-55500 yuan/month.
This costs are the investment fees required to open the baby swimming pool, excluding the additional franchise fees and management fees required for baby swimming, etc. These depending on franchise brands are determined. Investors can choose to avoid franchise fees, baby swimming franchise brands, so that they can save a lot of start-up funds, and at the same time, they can be successfully opened with the service support of the franchise headquarters. Under normal operation, 5-7 months will be 5-7 months. Can be recovered.