1 thought on “In the construction industry, how to deal with the market environment and achieve sustainable business development”
Harriet
1. The investment in the construction industry and the state’s fixed assets is closely related The pull -type characteristics of the investment industry investment make the industry very sensitive to the national investment policy. The changes in investment levels caused by the national macro -control will affect the output of the construction industry Essence The development characteristics of the construction industry requires companies to pay attention to investment when doing strategic research. Pay attention to investment can be analyzed from three perspectives: The focus on the country’s total investment trend. The state’s total investment situation determines the total amount of the construction industry market. The rapid growth of investment, the market demand is rapid, and it is good for construction enterprises. Investment is stagnant or reduced, the market stops or demand is reduced, which is a challenge for construction enterprises; For enterprises engaged in international business, focusing on the overall investment trend of the international business is also its basic skills. In the long run, international investment still maintains a benign growth. The investment situation in the industry. Although the total investment in the country has grown rapidly in recent years, the growth trend of various segmented industries is not the same. The research on the industry segment of construction enterprises is very important. The sustainable development of China’s urbanization will bring huge construction opportunities for subways, light rails, and large municipalities; environmental pollution brought by industrialization will make the environmental protection construction market a sustainable construction market; the low -carbon economy will bring emerging energy sources to emerging energy sources The sustainable construction market; the construction investment in some areas may be difficult to grow rapidly in the long run. Large -scale railways and highway construction may be phased. The accumulation of many projects formed has provided a huge maintenance market for construction enterprises. The huge scale of existing projects in various fields in China will provide a huge maintenance market for construction companies in China. The investment trend in various regions. Due to the rotation of regional economic development, investment hotspots in the country are also rotating, and different local investment growth rates are different. There are also phased market hotspots in domestic and international markets. In recent years, China is undoubtedly the hottest area of the world’s construction market. In the future, the development of Southeast Asia and Africa will also become a hot market in the world’s construction industry. These hot markets provide a stable market for construction companies that are going overseas. 2. The overall profit margin of the construction industry is low and stabilized The profit margin in the construction industry in recent years has generally maintained at about 3%. The overall profit margin is not high, but it has basically stable. The industry characteristics of low profit margins are required to make more refined thinking in terms of business selection, business models, and business management: First, construction enterprises must be large -scale and larger in scale, while the scale is larger, while the scale is larger, while the scale is larger. Continuously improve comprehensive capabilities. people often argue in strong and generosity. In fact, the vast majority of companies are doing big and stronger. The power brought by enterprise development is huge. A rapidly developing enterprise brings hope to investors and employees, and it can also give employees more room for development. In addition, fast -growing enterprises will also bring more taxes and employment opportunities to the government, making enterprises a backbone enterprise, and get more care of the government; enterprises developing will also make companies more support from banks. Secondly, the management costs of construction enterprises control organizations, implement refined management, and benefit from management. If construction companies do not have a sense of control of organizational costs, they will often form huge silent costs. In the case of effective management and control, the two -level organizational structure of a better construction enterprise can control 20 ~ 35 projects, and the three -level organizational structure can control 200 to 500 projects. Taking housing buildings as an example, construction enterprises adopt a matrix structure of secondary organizations, 7 departments in the headquarters, and more than 40 people managed nearly 30 projects, with an annual output value of more than 2 billion yuan. For high -end civil engineering enterprises, the secondary organizational structure can be structured. It may make the annual output value of 4 billion yuan; the flatness of the organization has greatly reduced the number of managers, increased the output value of the enterprise, and greatly reduces the management cost that the project needs to be shared. At present, the domestic construction enterprises with a total contract type and operating level are used. The maximum per capita output value of the housing construction field exceeds 5 million yuan, and the civil engineering field is higher. In some monopoly construction industries, the per capita output value of enterprises with layers of umbrellas often stay at a very low level. The huge cost of managing personnel swallows the profit of the enterprise. Seeking a balance between the time, its sustainable strategy cannot be talked about. Third, the total amount of assets is controlled, and the yield of assets is increased in the case of relatively low profit margins. The construction enterprises should try to minimize non -operating assets and non -operating personnel. The ratio of operating assets and the proportion of increasing turnover to net assets is a strategic asset allocation strategy for construction enterprises to increase profit margins. As long as an in -depth analysis of the asset structure of the enterprise, you can find a way to increase the asset yield. Fourth, we must build their own capabilities in the field of construction segmentation, and find some construction segment market segments with high profit margins to do it. Iladians to shape their professional capabilities in certain segments can support both the development of the total bag capacity and improve the profitability. Professional companies can also achieve considerable development. With the development and maturity of professional companies, China’s construction industry will gradually form an industry enterprise pattern of total contract-professional subcontracting-labor subcontracting. Fifth, companies with resources and capabilities can consider the transformation and upgrade of business business models. The transformation of the contract mode is the EPC model, and the business plus investment model is BT and BOT. The EPC model is a strategy to promote the comprehensive engineering capacity of construction enterprises. The EPC business has huge potential in the field of industrial construction. For industrial construction enterprises, building EPC capabilities is an important link for enterprise sustainable development strategies; development of BT and BOT model business will greatly enhance the operation of enterprise assets to drive business operations. Compared with investors in other industries, construction companies have natural industry advantages in BT and BOT. Of course, investment analysis capabilities are links that construction companies need to work hard. Is, enterprises with resources and capabilities can consider business transformation. In fact, the construction enterprise has some advantages in the real estate industry. However, the following factors must be considered: construction enterprises must continue to operate in real estate, otherwise real estate will not be a strategic business but an opportunity business; secondly real estate business follows follow There is still a big difference in construction business. We must pay attention to the differences between these two businesses, face up to the differences, and take advantage of the strengths to make better. Seventh, choose a relatively preferential tax area. The construction enterprises are corporate groups with relatively large turnover. In the case of average profit of 2%to 3%in the construction industry, higher -levying corporate income tax has a great impact on the sustainable development of the enterprise. When it is difficult for construction enterprises Regional registered subsidiaries and professional companies have won favorable external environments for the sustainable development of the enterprise. In short, at this stage, adopt appropriate strategic ideas to carry out reasonable strategic choices. Through appropriate management adjustments, the sustainable development of most construction companies can be realized.
1. The investment in the construction industry and the state’s fixed assets is closely related
The pull -type characteristics of the investment industry investment make the industry very sensitive to the national investment policy. The changes in investment levels caused by the national macro -control will affect the output of the construction industry Essence The development characteristics of the construction industry requires companies to pay attention to investment when doing strategic research. Pay attention to investment can be analyzed from three perspectives:
The focus on the country’s total investment trend. The state’s total investment situation determines the total amount of the construction industry market. The rapid growth of investment, the market demand is rapid, and it is good for construction enterprises. Investment is stagnant or reduced, the market stops or demand is reduced, which is a challenge for construction enterprises; For enterprises engaged in international business, focusing on the overall investment trend of the international business is also its basic skills. In the long run, international investment still maintains a benign growth.
The investment situation in the industry. Although the total investment in the country has grown rapidly in recent years, the growth trend of various segmented industries is not the same. The research on the industry segment of construction enterprises is very important. The sustainable development of China’s urbanization will bring huge construction opportunities for subways, light rails, and large municipalities; environmental pollution brought by industrialization will make the environmental protection construction market a sustainable construction market; the low -carbon economy will bring emerging energy sources to emerging energy sources The sustainable construction market; the construction investment in some areas may be difficult to grow rapidly in the long run. Large -scale railways and highway construction may be phased. The accumulation of many projects formed has provided a huge maintenance market for construction enterprises. The huge scale of existing projects in various fields in China will provide a huge maintenance market for construction companies in China.
The investment trend in various regions. Due to the rotation of regional economic development, investment hotspots in the country are also rotating, and different local investment growth rates are different. There are also phased market hotspots in domestic and international markets. In recent years, China is undoubtedly the hottest area of the world’s construction market. In the future, the development of Southeast Asia and Africa will also become a hot market in the world’s construction industry. These hot markets provide a stable market for construction companies that are going overseas.
2. The overall profit margin of the construction industry is low and stabilized
The profit margin in the construction industry in recent years has generally maintained at about 3%. The overall profit margin is not high, but it has basically stable. The industry characteristics of low profit margins are required to make more refined thinking in terms of business selection, business models, and business management:
First, construction enterprises must be large -scale and larger in scale, while the scale is larger, while the scale is larger, while the scale is larger. Continuously improve comprehensive capabilities.
people often argue in strong and generosity. In fact, the vast majority of companies are doing big and stronger.
The power brought by enterprise development is huge. A rapidly developing enterprise brings hope to investors and employees, and it can also give employees more room for development. In addition, fast -growing enterprises will also bring more taxes and employment opportunities to the government, making enterprises a backbone enterprise, and get more care of the government; enterprises developing will also make companies more support from banks.
Secondly, the management costs of construction enterprises control organizations, implement refined management, and benefit from management.
If construction companies do not have a sense of control of organizational costs, they will often form huge silent costs. In the case of effective management and control, the two -level organizational structure of a better construction enterprise can control 20 ~ 35 projects, and the three -level organizational structure can control 200 to 500 projects. Taking housing buildings as an example, construction enterprises adopt a matrix structure of secondary organizations, 7 departments in the headquarters, and more than 40 people managed nearly 30 projects, with an annual output value of more than 2 billion yuan. For high -end civil engineering enterprises, the secondary organizational structure can be structured. It may make the annual output value of 4 billion yuan; the flatness of the organization has greatly reduced the number of managers, increased the output value of the enterprise, and greatly reduces the management cost that the project needs to be shared. At present, the domestic construction enterprises with a total contract type and operating level are used. The maximum per capita output value of the housing construction field exceeds 5 million yuan, and the civil engineering field is higher. In some monopoly construction industries, the per capita output value of enterprises with layers of umbrellas often stay at a very low level. The huge cost of managing personnel swallows the profit of the enterprise. Seeking a balance between the time, its sustainable strategy cannot be talked about.
Third, the total amount of assets is controlled, and the yield of assets is increased in the case of relatively low profit margins.
The construction enterprises should try to minimize non -operating assets and non -operating personnel. The ratio of operating assets and the proportion of increasing turnover to net assets is a strategic asset allocation strategy for construction enterprises to increase profit margins. As long as an in -depth analysis of the asset structure of the enterprise, you can find a way to increase the asset yield.
Fourth, we must build their own capabilities in the field of construction segmentation, and find some construction segment market segments with high profit margins to do it.
Iladians to shape their professional capabilities in certain segments can support both the development of the total bag capacity and improve the profitability. Professional companies can also achieve considerable development. With the development and maturity of professional companies, China’s construction industry will gradually form an industry enterprise pattern of total contract-professional subcontracting-labor subcontracting.
Fifth, companies with resources and capabilities can consider the transformation and upgrade of business business models.
The transformation of the contract mode is the EPC model, and the business plus investment model is BT and BOT. The EPC model is a strategy to promote the comprehensive engineering capacity of construction enterprises. The EPC business has huge potential in the field of industrial construction. For industrial construction enterprises, building EPC capabilities is an important link for enterprise sustainable development strategies; development of BT and BOT model business will greatly enhance the operation of enterprise assets to drive business operations. Compared with investors in other industries, construction companies have natural industry advantages in BT and BOT. Of course, investment analysis capabilities are links that construction companies need to work hard.
Is, enterprises with resources and capabilities can consider business transformation.
In fact, the construction enterprise has some advantages in the real estate industry. However, the following factors must be considered: construction enterprises must continue to operate in real estate, otherwise real estate will not be a strategic business but an opportunity business; secondly real estate business follows follow There is still a big difference in construction business. We must pay attention to the differences between these two businesses, face up to the differences, and take advantage of the strengths to make better.
Seventh, choose a relatively preferential tax area.
The construction enterprises are corporate groups with relatively large turnover. In the case of average profit of 2%to 3%in the construction industry, higher -levying corporate income tax has a great impact on the sustainable development of the enterprise. When it is difficult for construction enterprises Regional registered subsidiaries and professional companies have won favorable external environments for the sustainable development of the enterprise.
In short, at this stage, adopt appropriate strategic ideas to carry out reasonable strategic choices. Through appropriate management adjustments, the sustainable development of most construction companies can be realized.