5 thoughts on “How to do a good job of WeChat community marketing?”
Phil
1. The purpose of establishing the community The purpose of establishing a community has two sides. On the one hand, it is established to meet people’s needs. For example: dating, learning, life, etc. This is for members of the community; on the other hand, it is for your business marketing, which is for you who builders. Before the purpose of establishing the community, we must consider clearly first, that is, the positioning of the community must be clear. 2. The center point of the community The WeChat community must have a stable content output after the establishment of the WeChat community, which must have the value of existence. The table has no substantial superficial work. The content of these output is the central point of the community, which is related to members’ views and activity of the community. 3, community scale It, like the real society in the community, everyone is an independent subject, and they are eager to be recognized and desire to succeed. So the size of the community must be coordinated with your positioning. Otherwise, there will be such a situation: the size of the community is too small, people feel boring and unwilling to join; the community is too large, and everyone will feel that they are not concerned. They are forgotten. Therefore, the size of the community must be appropriate to meet the needs of members’ respect and attention 4, interactive operation skills WeChat community interactive communication is very important. There is no existence value. The key lies in how to interact with, this must be set up in group thresholds when building groups. Of course, it is not to say fees, but to ask them to fill in interests and industries. With this information, you can classify and summarize. Hobbies, common topics, and common needs are conducive to “three communities” to interact with interactive exchanges. 5, the emotional marketing of the community people are all emotional animals. The process of continuous communication in the community with common hobbies, common topics, and common needs is the process of continuous emotional deepening. , Even more trust in the group, you can make full benefit of this trust and convert the feelings of the community to transform. Of course, the transformation process is very important. All kinds of dry goods sharing cannot be charged in the secondary, and be careful to grind the members’ feelings for the community, so it will be worth it. It should be noted that the emotional marketing of the community is not advertising, no matter how many feelings, they can’t stand the slump of advertising.
Community marketing is based on the same or similar hobbies, gathered together through a certain platform, and the marketing model generated through products or services to meet demand. The specific social marketing ideas are as follows: 1. The purpose of establishing a community. The purpose of establishing a community is to have two sides, on the one hand, it is established to meet the needs of people. For example: dating, learning, life, etc. This is for members of the community; on the other hand, it is for your business marketing, which is for you who builders. Before the purpose of establishing the community, we must consider clearly first, that is, the positioning of the community must be clear. 2, the center point of the community. The WeChat community must have a stable content output after the establishment of the WeChat community. It must have existence value. If the content of these outputs can solve the content of the membership needs, instead of empty the table without substantive surface kung fu. The content of these output is the central point of the community, which is related to members’ views and activity of the community. 3, community scale. It, like a real society in the community, everyone is an independent subject, and they are eager to be recognized and successful. So the size of the community must be coordinated with your positioning. Otherwise, there will be such a situation: the size of the community is too small, people feel boring and unwilling to join; the community is too large, and everyone will feel that they are not concerned. They are forgotten. Therefore, the size of the community must be appropriate to meet the needs of members’ respect and attention. 4, interactive operation skills. The WeChat community interactive exchanges are very important. No interactive communication thinking community is a dead community, without any existence value. The key lies in how to interact with, this must be set up in group thresholds when building groups. Of course, it is not to say fees, but to ask them to fill in interests and industries. With this information, you can classify and summarize. Hobbies, common topics, and common needs are conducive to “three communities” to interact with interactive exchanges. 5, the emotional marketing of the community. The people are all emotional animals. The process of continuous communication in the community with common hobbies, common topics, and common needs is the process of continuous deepening emotion. Must be conducive to this trust and convert the feelings of the community to transform. Of course, the conversion process is very important. It is necessary to step by step. , That’s it. It should be noted that the emotional marketing of the community is not advertising, no matter how many feelings, they can’t stand the slump of advertising.
Pay content for time limit to check for freenAnswer Hello, I am Teacher Xiaobo, and I am happy to answer your questions. Wait a while, typing and query take a certain time, give me 5 minutes, I will answer younTo put it simply, the community is a marketing method: a process of turning customers into fans and fans into friends. Community marketing is the same or similar hobbies or certain interest relationships between each other. Through a certain platform, they gather together to meet the needs of different groups through product sales or services to meet the needs of different groups. Community marketing platforms are widely limited to the Internet. Various platforms and communities can do social marketing. For example, online forums, Weibo, QQ group, post bar, Momo, etc., offline communities can be a platform for community marketing.n1. First, to list the plan. Whether it is social marketing or other types of marketing activities or projects, there should be plans and arrangements. Finding better methods and methods, there is also a clear goal, which will make your marketing more steps and results. 2. Hire professional people to be responsible for community marketing. Professional people have professional knowledge and skills, rich experience. They can do a good job of community marketing, and can truly create results and value benefit. 3. Establish a team. It is not enough to rely on the power of individuals alone. To do a good job of community marketing, you still need to rely on the strength of the team. With professional people to be responsible for social marketing, you also need to form a team. Various activities and work. 4. Understand research and design your own core products and cultural concepts. For community marketing, in order to make achievements, you need to have your own core products and ideas, and you need to attract customers. Good products and concepts will make customers more agree with their companies and marketing methods. 5. Do a good job of interaction and stimulate the sense of participation and experience among community members. If you want to better do social marketing, you need to interact with your customers. Everyone actively participate in it and actively experience your products and services, so that there will be consumer behavior. 6. Carry out the topic and topic activities to promote everyone’s consumption. An important manifestation of doing a good job of community marketing is that the real consumption is generated, so that customers in their community can really pay for the benefits of the company. Therefore, it is also important to carry out various topics. 7. According to their own advantages and disadvantages, do a good job in management, and encourage employees to stimulate their potential. Learn to increase your innovation ability. To do a good job in community marketing, you need innovative ideas, good attitude and emotions.n1 morenBleak
n00:00 / 02: 5070% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Community marketing is based on common needs, and then gather community personnel through some self -media as the carrier, and then meet user needs through products and services, and ultimately contribute to the purpose of order generation. The characteristics of high validity and low cost, pay attention to Shanren information, understand the content of more community marketing, and see how to build your own community to carry out marketing
n00:00 / 00: 3470% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
1. The purpose of establishing the community
The purpose of establishing a community has two sides. On the one hand, it is established to meet people’s needs. For example: dating, learning, life, etc. This is for members of the community; on the other hand, it is for your business marketing, which is for you who builders. Before the purpose of establishing the community, we must consider clearly first, that is, the positioning of the community must be clear.
2. The center point of the community
The WeChat community must have a stable content output after the establishment of the WeChat community, which must have the value of existence. The table has no substantial superficial work. The content of these output is the central point of the community, which is related to members’ views and activity of the community.
3, community scale
It, like the real society in the community, everyone is an independent subject, and they are eager to be recognized and desire to succeed. So the size of the community must be coordinated with your positioning. Otherwise, there will be such a situation: the size of the community is too small, people feel boring and unwilling to join; the community is too large, and everyone will feel that they are not concerned. They are forgotten. Therefore, the size of the community must be appropriate to meet the needs of members’ respect and attention
4, interactive operation skills
WeChat community interactive communication is very important. There is no existence value. The key lies in how to interact with, this must be set up in group thresholds when building groups. Of course, it is not to say fees, but to ask them to fill in interests and industries. With this information, you can classify and summarize. Hobbies, common topics, and common needs are conducive to “three communities” to interact with interactive exchanges.
5, the emotional marketing of the community
people are all emotional animals. The process of continuous communication in the community with common hobbies, common topics, and common needs is the process of continuous emotional deepening. , Even more trust in the group, you can make full benefit of this trust and convert the feelings of the community to transform. Of course, the transformation process is very important. All kinds of dry goods sharing cannot be charged in the secondary, and be careful to grind the members’ feelings for the community, so it will be worth it. It should be noted that the emotional marketing of the community is not advertising, no matter how many feelings, they can’t stand the slump of advertising.
Community marketing is based on the same or similar hobbies, gathered together through a certain platform, and the marketing model generated through products or services to meet demand. The specific social marketing ideas are as follows:
1. The purpose of establishing a community.
The purpose of establishing a community is to have two sides, on the one hand, it is established to meet the needs of people. For example: dating, learning, life, etc. This is for members of the community; on the other hand, it is for your business marketing, which is for you who builders. Before the purpose of establishing the community, we must consider clearly first, that is, the positioning of the community must be clear.
2, the center point of the community.
The WeChat community must have a stable content output after the establishment of the WeChat community. It must have existence value. If the content of these outputs can solve the content of the membership needs, instead of empty the table without substantive surface kung fu. The content of these output is the central point of the community, which is related to members’ views and activity of the community.
3, community scale.
It, like a real society in the community, everyone is an independent subject, and they are eager to be recognized and successful. So the size of the community must be coordinated with your positioning. Otherwise, there will be such a situation: the size of the community is too small, people feel boring and unwilling to join; the community is too large, and everyone will feel that they are not concerned. They are forgotten. Therefore, the size of the community must be appropriate to meet the needs of members’ respect and attention.
4, interactive operation skills.
The WeChat community interactive exchanges are very important. No interactive communication thinking community is a dead community, without any existence value. The key lies in how to interact with, this must be set up in group thresholds when building groups. Of course, it is not to say fees, but to ask them to fill in interests and industries. With this information, you can classify and summarize. Hobbies, common topics, and common needs are conducive to “three communities” to interact with interactive exchanges.
5, the emotional marketing of the community.
The people are all emotional animals. The process of continuous communication in the community with common hobbies, common topics, and common needs is the process of continuous deepening emotion. Must be conducive to this trust and convert the feelings of the community to transform.
Of course, the conversion process is very important. It is necessary to step by step. , That’s it. It should be noted that the emotional marketing of the community is not advertising, no matter how many feelings, they can’t stand the slump of advertising.
Pay content for time limit to check for freenAnswer Hello, I am Teacher Xiaobo, and I am happy to answer your questions. Wait a while, typing and query take a certain time, give me 5 minutes, I will answer younTo put it simply, the community is a marketing method: a process of turning customers into fans and fans into friends. Community marketing is the same or similar hobbies or certain interest relationships between each other. Through a certain platform, they gather together to meet the needs of different groups through product sales or services to meet the needs of different groups. Community marketing platforms are widely limited to the Internet. Various platforms and communities can do social marketing. For example, online forums, Weibo, QQ group, post bar, Momo, etc., offline communities can be a platform for community marketing.n1. First, to list the plan. Whether it is social marketing or other types of marketing activities or projects, there should be plans and arrangements. Finding better methods and methods, there is also a clear goal, which will make your marketing more steps and results. 2. Hire professional people to be responsible for community marketing. Professional people have professional knowledge and skills, rich experience. They can do a good job of community marketing, and can truly create results and value benefit. 3. Establish a team. It is not enough to rely on the power of individuals alone. To do a good job of community marketing, you still need to rely on the strength of the team. With professional people to be responsible for social marketing, you also need to form a team. Various activities and work. 4. Understand research and design your own core products and cultural concepts. For community marketing, in order to make achievements, you need to have your own core products and ideas, and you need to attract customers. Good products and concepts will make customers more agree with their companies and marketing methods. 5. Do a good job of interaction and stimulate the sense of participation and experience among community members. If you want to better do social marketing, you need to interact with your customers. Everyone actively participate in it and actively experience your products and services, so that there will be consumer behavior. 6. Carry out the topic and topic activities to promote everyone’s consumption. An important manifestation of doing a good job of community marketing is that the real consumption is generated, so that customers in their community can really pay for the benefits of the company. Therefore, it is also important to carry out various topics. 7. According to their own advantages and disadvantages, do a good job in management, and encourage employees to stimulate their potential. Learn to increase your innovation ability. To do a good job in community marketing, you need innovative ideas, good attitude and emotions.n1 morenBleak
n00:00 / 02: 5070% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Community marketing is based on common needs, and then gather community personnel through some self -media as the carrier, and then meet user needs through products and services, and ultimately contribute to the purpose of order generation. The characteristics of high validity and low cost, pay attention to Shanren information, understand the content of more community marketing, and see how to build your own community to carry out marketing
n00:00 / 00: 3470% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description